New Product News

Squishmallows Easter Squad Delivers Basketful of Fun

Squishmallows Easter

Easter baskets and egg hunts will be a lot more fun and exciting this year with the new Squishmallows Easter squad from Kellytoy, a subsidiary of Jazwares, LLC. Delighting kids, tweens, collectors and toy lovers of all ages, fans have scooped up more than 65 million of the “chonky” and collectible Squishmallows since they launched—helping to make Kellytoy’s best-selling line into an international phenomenon with more than 700 characters available in 40 countries. Meanwhile, Squishmallows have exploded in popularity on the TikTok platform with more than 315 million organic video views for #squishmallows (and related) video tags.

“Spring is a celebration of renewal and hope, and we wanted to introduce a cuddly and snuggly squad just for the occasion,” says Kellytoy Co-President Jonathan Kelly. “Here’s your chance to add some spring to your squad with adorable bunnies, colorful eggs, newly-hatched chicks and party-loving animals that can’t wait to make the season more special for kids of all ages. These Squishmallows are also a great way to make anyone’s Easter celebration more festive.”

Toy lovers and collectors of all ages will be thrilled to give the nine newest Easter squad members a home. Bop and Candy are colorful bunnies who can’t wait to hop into someone’s Easter basket. Leah and Blake join Edie as Easter eggs who love to hide (and be found!) during egg hunts. Rolling out to retailers now, the spring Squishmallows are available in four sizes—5”, 8”, 12” and 16”, depending upon the character—with a suggested retail price of $4.99, $9.99, $14.99 and $19.99, respectively.

Popping with personality, each Squishmallows character’s name and background story is detailed on its hangtag. Squishmallows also make great gifts for anyone with sensory issues or who is stressed or suffering from anxiety. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows.

The Squishmallows song, “Hello We’re the Squishmallows” is available on more than 40 streaming services including Apple Music, Google Play/YouTube Music, Spotify and more. The accompanying lyric video is available on YouTube and a free download of the ringtone is available at

Fans can shop Squishmallows, learn about all the characters, sign up for updates, download coloring sheets and register their Squishmallows at

The shape, look, feel, and texture of Squishmallow branded plush toys constitute Kellytoy’s proprietary trade dress.