ZAG Opens First Latin American Office in Mexico City


ZAG continues its expansion in Latin America with the opening of its first office in the region, based out of Mexico City.

“With the opening of our first office in Latin America, we are able to have boots on the ground to further ramp up our licensing and merchandising activities across the region for our brands,” said ZAG founder and CEO Jeremy Zag. “We anticipate opening additional new offices in the region over the coming months given the phenomenal growth of Miraculous as we continue to develop new content.  Season four of the series will launch later this year on Disney+, followed by our U.S. $100 million+ movie Ladybug and Cat Noir: The Awakening in 2022.  We also have a new Miraculous  spin-off series to be announced later this year; and our newest series, Ghostforce will be coming soon on Discovery Kids.”

The new office — helmed by Betsabe Luna Gonzalez, who joined the company in May of this year as director of retail and licensing for Mexico and Central America — will spearhead licensing and merchandising in Latin America for the ZAG Heroez brand, which includes Miraculous and Ghostforce.

Gonzalez is tasked with expanding the company’s brands, appointing new licensing partners, and working with licensees, retailers, and promotional partners to implement retail strategy that will increase market share visibility and shelf-space, as well as establish cross-campaign partners in the region. She will report to Angela Cortez, ZAG’s VP of consumer products for Latin America.

“I am so proud of the team we put together in Mexico who will work very closely with retailers, licensees, and partners to ensure the growth of Miraculous Ladybug in the region,” said Cortez. “Our goal is to increase our emotional connection with our fans with every single product we offer and position Miraculous as an evergreen property for years to come.”

Also joining the team are Rosalba Flores — a former executive from Tycoon, Viacom, and Warner Bros. Mexico  — as category manager, and Rebeca Thomann as creative designer, reporting to Marifely Argüello Montealegre who was recently appointed vice president of product development for the U.S. and Latin America.

We want to thank Tycoon and their team for their oversight of Miraculous for the last years in Mexico,” added Cortez.  “In partnership with ZAG, Tycoon paved the way for the success of the brand in the country, and we appreciate their support as we have built our Latin America team, and open our new office to support ZAG’s brands directly in the marketplace.”