Odd Squad licensing programs in the U.K. and Australia will be managed by Fryday Brands Limited and WP Brands, respectively. Meanwhile Dino Dana appointed Exim Licensing for Mexico and Mon Entertainment across Central America, the Caribbean, Colombia, Venezuela, Ecuador, and Peru.
“Dino Dana and Odd Squad are two of our biggest international successes and we are thrilled to be working with such experts in the field for both properties,” said Sinking Ship head of sales and distribution Kate Sanagan. “Exim Licensing and Mon Entertainment are top merchandising and licensing authorities across Latin America where the dinosaur adventure brand Dino Dana continues to grow exponentially. And the combined expertise of WP Brands for Australia and Fryday Brands for the UK makes them an excellent fit for our math comedy series Odd Squad.”
Dino Dana‘s licensing program is currently growing with recent publishing agreements brokered by Mango Publishing for Dino Dana Field Guides in China, South Korea, and Russia; meanwhile, toy partner Safari Ltd. is gearing up to expand its line of dino figures inspired by the series internationally.
In the U.S. and Canada, Sinking Ship recently sealed deals for both brands via Kids Licensing for arts and crafts products in the Value Channel (with a retailer to be announced later this year), Odd Squad-themed bath products from Centric Beauty (U.S.), and puzzles and games from Lafayette Puzzle Factory (U.S.)
Dino Dana is a STEM preschool series produced by Sinking Ship for Amazon Prime Video and TVOKids, focusing on the title character Dana, a 10-year-old “paleontologist-in-training.” Sinking Ship’s Odd Squad is a STEM series co-produced with Fred Rogers Productions for PBS Kids, aimed at ages 5 to 8, about a team of young agents who use teamwork and perseverance to solve problems in each episode.