Leading electronic toy manufacturer WowWee recently announced that it has named Striker Entertainment as the premiere global licensing agency to represent this year’s Got2Glow Fairy Finder. Striker will now be spearheading a strategic licensing program for the product, which has gained traction in advance of the holiday season, landing on numerous “Hot Toy” lists for 2021. WowWee and Striker have previously collaborated on WowWee’s Fingerlings product, setting a precedent for this announcement.
The Got2Glow Fairy Finder gives kids the ability to find and catch over 100 virtual fairies across three magical electronic jars. The play experience is adventurous, interactive, and filled with enchantment that includes the tech ability for long-term engagement.
Meagan Renner of Striker Entertainment, had this to say:
“WowWee continues to bring cutting edge technology to toys allowing kids to create their own magic and it’s simply enchanting! Having worked on Fingerlings together, Striker is thrilled to continue its partnership with WowWee on this exciting IP,[…] Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers – those additive in creating a captivating universe for kids and their fairies.”
“We have been completely overwhelmed by the positive response we’ve received since launch and are so excited to create even more magic with our partners at Striker Entertainment, as they help us expand with product offerings Got2Glow fans are sure to love!” said Sydney Wiseman, Vice President of Brand Development & Creative Strategy at WowWee.