Licensing News

Farshore Teams With Jazwares and Kellytoy for New Squishmallows Official Collector’s Guide


Farshore is thrilled to have acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares, a global leader in toys and licensing, along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.


The Squishmallows brand has taken the world by storm since launching in 2017. Since then, over 100-million Squishmallows plush products have been sold globally, starting a global phenomenon which has spread to online spaces. Fervour for “Squish Hunting” on social media – with videos and photos dedicated to collecting the 1,000+ ultra-collectable Squishmallows – has made this the perfect time to bring the soft and colorful Squishmallows to the page.


Squishmallows Official Collector’s Guide is the perfect gift for all plush-loving superfans and the official guide to the world of Squishmallows. Scheduled to launch in July 2022, Farshore will support the demand for these adorable collectibles. Featuring tips for finding rare and collectible Squishmallows, all the information you could want about Squishmallows Squad collections, a Squishmallows Super Fan quiz and more – the Squishmallows Official Collector’s Guide is a plush-hunter’s dream. Ready, Set, Squish!


Emma Cairns-Smith, representing Brands and Licensing at Farshore, said: “Squishmallows is a gigantic toy brand with an army of TikTok fans and influencers behind them, we are so excited to create publishing which engages with those fans across the globe.”


Squishmallows has become a viral social media sensation, with over 6.1 billion impressions online. The brand has a fantastic following of super fans dedicated to growing and sharing their collections online.


Sam Ferguson, Vice President, Global Licensing, Jazwares added, “Collaborating with Farshore brings new opportunities for fans to explore the ever-growing world of Squishmallows with fun tips and tricks that bring a new level of fun to the hunt.”


Squishmallows Official Collector’s Guide is scheduled to publish on 7th July 2022, for fans aged 9-18+