Toy Foundation Partners with Crazy Aaron’s for Exclusive Thinking Putty to Support Children in Ukraine

Crazy Aaron's Toy Foundation Ukraine Thinking Putty

Crazy Aaron’s, the creators of innovative products that inspire curiosity, has launched a limited-edition Play it Forward Thinking Putty in partnership with The Toy Foundation (TTF) where all proceeds will directly support the millions of children and families impacted by the humanitarian crisis in Ukraine. Available in TTF’s signature orange with playful purple sparkles, it will be sold exclusively on through April 22, 2022.


“At Crazy Aaron’s, we are deeply passionate about doing everything we can to inspire, educate, and delight children all over the world, especially those in need. We are proud to partner with The Toy Foundation to help the families and children in Ukraine who are enduring unimaginable circumstances,” said Aaron Muderick, Founder & Executive Chair of Crazy Aaron’s and Board Member of TTF. “We know we can count on our incredible customer base for their support in raising the money to deliver essential supplies and toys to provide some comfort and relief. Every purchase makes a difference!”


TTF’s mission is to serve and support children everywhere, especially those under stress and in dire situations across the country and globe. Last month, TTF launched a toy industry-wide relief effort to unite companies and individuals and further our collective support for Ukraine. To date, the relief effort has raised more than $2.7 million in monetary and product donations from the industry, including Crazy Aaron’s. Since its inception in 2003, TTF has provided $225 million in toys to more than 26 million deserving children and families in underserved communities around the world.


“Thank you, Crazy Aaron’s for your partnership and support for the millions of children and families displaced by the war in Ukraine. The gift of play offers extraordinary physical, emotional, and educational benefits; it is because of leaders like you that The Toy Foundation can offer support where it is needed most and try to bring a smile to the faces of these children,” said Pamela Mastrota, Executive Director of The Toy Foundation.


Similar to all other Crazy Aaron’s award-winning Thinking Putty products, this limited-edition putty with TTF helps build hand and finger strength through a tactile play experience with unique, unexpected properties and provides relaxing, yet stimulating interaction for anyone with sensory integration issues. The putty is non-toxic, won’t dry out, and won’t leave a sticky or slippery residue on your fingers, so it’s great for stretching, molding, bouncing, tearing, popping, and playing by kids and adults alike.


Crazy Aaron’s Play it Forward Thinking Putty with The Toy Foundation is available now at