Licensing News

Falcon’s Beyond Unveils Signature Retail, Dining & Entertainment Destination: Falcon’s Central

Falcon's Central Beyond

Falcon’s Beyond Global, LLC, a trailblazing, global entertainment company that specializes in intellectual property (IP) creation and expansion, has announced details of Falcon’s Central, the first of its new signature destinations merging retail, dining, and entertainment. Falcon’s Central connects guests with world-renowned brands through a multitude of entertainment experiences, amenities, content, and merchandise. These extensive complexes will reside at the epicenters of destination resorts that are owned and operated by Falcon’s Beyond.


The first Falcon’s Central located in Punta Cana, Dominican Republic will consist of four brick-and-mortar, location-based entertainment (LBE) venues featuring both iconic and original IPs from Falcon’s Beyond:


Curiosity Playground – An experiential edutainment destination engaging guests with popular IPs in interactive environments, with seamlessly integrated media, and hands-on exploration for the entire family. Upon entering the venue, guests encounter four portals offering immersive experiences and attractions based on Falcon’s Curiosity Spectrum – science, technology, arts, and nature. Beyond each portal, guests begin a self-guided journey of exploration, interaction, and learning with beloved characters and enriching environments.


Curiosity Playground will feature several IPs that air on PBS KIDS, including Dinosaur Train, Odd Squad, Wild Kratts and Xavier Riddle and the Secret Museum. Integration of IPs from other notable children’s brands will be announced soon.


GameHub – Enter the world of popular video game properties in this immersive experience that includes a high-energy gastropub, an arcade of the future, multi-platform games and state-of-the-art gaming bays where visitors can eat, drink and play together. Guests will have the opportunity to enjoy these gaming IPs beyond their visit through availability of consumer products, including apparel, merchandise, electronics and NFTs.


StoryHub – Become fully immersed in the worlds of popular media properties in the StoryHub, featuring interactive media experiences, a multi-game platform, exclusive merchandise and apparel.


VQuarium – Discovery, edutainment and conservation come together through this original virtual adventure. With the assistance of an intelligent submersible, a team of young scientists is guided through learning about our planet in ways never thought possible. The experience expands across entertainment, educational and consumer products.


“Falcon’s Central will be a unique entertainment destination in popular resort markets that enables guests – especially families — to connect with the brands they love while traveling,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “In addition to location-based entertainment that brings to life countless beloved IPs through activities, merchandise and more, this new complex will offer a complete array of retail and dining, completely transforming the vacation experience.”


Falcon’s Central will offer guests multiple dining experiences from popular local restaurants, as well as new concepts created in collaboration with acclaimed chefs and prominent food and beverage brands.


Falcon’s Central will also feature a captivating shopping district with multiple local and global retailers showcasing a wide array of IP-infused consumer merchandise throughout the complex. Products will include apparel, accessories, headwear, toys, games and more.


The first Falcon’s Central will open in Punta Cana, Dominican Republic, as phase two of Falcon’s forthcoming entertainment destination that will also include its new Katmandu Park Punta Cana, opening in Fall 2022. Following its Punta Cana debut, Falcon’s Central will then roll out to future locations where Falcon’s will operate destination resorts.


Since its founding in 2000, Falcon’s has collaborated with some of the most respected IP holders on Earth, master planning more than $110 billion worth of development projects, producing revolutionary, award-winning, and immersive experiences, and creating exceptional media content that has lifted global audiences to new heights. Falcon’s Beyond is transforming traditional IP deployment channels with its unprecedented 360-degree IP Expander flywheel, simultaneously unleashing the power of physical and digital story immersion and taking fandom to a whole new level.


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