Licensing News

PMI and Angry Birds Come Together for the First Ever Licensed Zzzopa Ball

Angry Birds Zzzopa Ball

PMI Trading & Enterprise LTD, a leading toy manufacturer, and distributor is bringing a new bounce to the Angry Birds toy line with their new Zzzopa Ball, in a deal with Rovio Entertainment brokered by IMG.


Achieving massive success in the market, Rovio’s Angry Birds will be the first-ever license for PMI’s growing Zzzopa Spinner ball line. With graphics recognizable from the franchise, the Angry Birds branded Zzzopa will have fans hooked immediately! The innovative ball is engineered for both indoor and outdoor play. Zzzopa is a creative combination of a fun spinner which helps cope with stress and anxiety, and an exciting and fun ball encouraging creative play and social activity. Set to launch this fall, the patented Angry Birds Zzzopa ball will be available worldwide in four designs.


“Rovio’s mission is to craft joy and we’re positive that working with PMI most certainly increases the amount of joy in the world! Together with PMI, we can bring more joy, laughter and fun to kids and Angry Birds fans around the world,” said Katri Chacona, Director, Brand Licensing at Rovio.


Omer Dekel, VP International Sales at PMI, commented: “Collaborating with highly popular mega-brands such as Rovio’s Angry birds is part of PMI’s strategy for our sensational Zzzopa Spinner Ball. As well as the fun and joy it brings, playing with the Angry Birds Zzzopa ball may also improve cognitive capabilities, hand to eye coordination, physical fitness, agility and even help develop imagination. PMI is focused on the growth of our IP portfolio. We are quick to react to tomorrow’s trends and get new lines out to the market fast. We continue to partner with the hottest gaming and toy brands and expand our top-quality product and toy lines, bringing winning products to consumers at affordable prices.”


Innovation and growth stand behind PMI’s business strategies, successfully building new partnerships with leading names, bringing new branded toys and products of the highest quality to the market, and making the most of their strong distribution network across the globe.


Launched by Rovio Entertainment in 2009, Angry Birds is a Finnish entertainment franchise born from a mobile game. Rovio’s award-winning Angry Birds is a top gaming brand with latest licensing industry recognition received from the Licensing International Excellence Awards 2021 for Best Licensed Product, nominee for their Excellence Awards 2022 with Best Licensed Promotion, and winner of Transform Awards North America 2021 in category Best Brand Experience.


One of the most recognizable entertainment brands, boasting over 5B downloads, 25M followers across social media and content such as the brand-new Netflix series Angry Birds: Summer Madness.


Angry Birds’ brand awareness is pegged at 96%, with Location Based Entertainment boosting the popularity of the well-known and globally appealing characters.