Golden Bear and Basic Fun! Partner to Bring Curlimals Toys to North America

Golden Bear Basic Fun! Curlimals

Basic Fun!, a leading global marketer of toys and consumer products, is excited to announce their product development and distribution partnership with UK-based toy manufacturer Golden Bear to bring Curlimals interactive plush pet toys to North American retailers in Fall 2023. 


Curlimals are cute and cuddly interactive plush pets that feature over fifty sounds and reactions from three different touch points. The colorful assortment includes three characters: Higgle (the Hedgehog), Blue (the Badger), and Bibi (the Bunny). Curlimals debuted in the UK market in Summer 2022 and were met with a strong consumer response, smashing all sales targets since their launch. Children and parents alike are charmed by these endearing new friends who encourage nurturing and connecting through imaginative play. 


“Basic Fun! is excited about this collaboration with the Golden Bear team to bring Curlimals to the North American market – we think the innovation in Curlimals will be a great addition to our expansive Plush portfolio,” shared Hugh Kennedy, Sr. Vice President of Marketing for Basic Fun! “The characters’ interactivity, bright designs, and adorable appearance, in addition to their classic nurturing play pattern, will surely be a hit with both kids and parents. Fall 2023 will be the perfect time to ‘uncurl the cuteness!’” 


“We are delighted to be partnering with Basic Fun! on Curlimals in North America,” stated Barry Hughes, Managing Director for Golden Bear. “We are excited for the launch on the other side of the Atlantic and look forward to replicating the success we have seen in the UK and working on growing the brand together in subsequent years.”