Chefclub, Europe’s leading food-themed content studio, and flunch, one of France’s largest restaurant chains and preferred family restaurant, have launched a broad-ranging promotion at 160 eateries across the country.
The family-oriented promotion offers entertainment for both kids and adults, starting with 350,000 Halloween-themed activity booklets for kids featuring the mascots of both companies: Chefclub Friends, (from the Chefclub Kids channel) and Flunchy (from flunch). The booklet contains 12 pages of games and activities, two recipes (one sweet and one savory with anti-waste tips), and a comic strip featuring Chefclub Friends and Flunchy illustrated in the Chefclub style. The booklet will be distributed for free to families with children from October 22nd to November 13th in the flunch restaurants.
Grown-ups also get their own culinary experience on-site with the Chocookie Chefclub & flunch, a frozen dessert co-created by the Chefclub and flunch teams. The dessert will be available as an individual portion on the menu during the promotion but can also be enjoyed at home in an XXL family size: Chefclub has produced a video demonstrating how to make a large version of the dessert to be shared with family and friends. The video will be streamed on Chefclub and flunch’s social networks in France and retransmitted in the restaurants as well.
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented, “This unique and original partnership with flunch is at the heart of Chefclub’s ethos: to make cooking an entertaining activity in life that brings friends and family together, anywhere, in many different ways. We are delighted to be working with flunch as we share many values and have a common mission: to bring families together to enjoy a great moment and to give children more autonomy. This original promotion gives our fans an exciting new way – and place – to enjoy our brand.”
Prisca Galvez Behar, flunch Kids and Family Experience Manager added: “We want our customers (kids and adults) to enjoy playful and tasty experiences, and also make kids more autonomous by encouraging them to approach cookery in a kind of ‘mini adult’ way. It was an obvious choice to collaborate with Chefclub because we share the same values, and as such, we are delighted to announce this new partnership “
Chefclub is a leading food-themed content studio that attracts over 300 million viewers per month on social networks (half in the US and UK), and streams on leading SVOD/AVOD platforms across the globe. Chefclub’s interactive entertainment inspires its licensing, streaming and publishing divisions.
Chefclub recently announced the development of its first animated series Chefclub Adventures (52 x 11) at Mipcom with Somewhere Animation, Mediawan Kids & Family’s 2D animation label.