Licensing News

Firefly Brand Management Jumps Into the Action with Arc System Works America

Guilty Gear Strive Arc System Works Firefly

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc (ASW America), the North American Branch of Japan-based Arc System Works Co, LTD, the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games. Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.


“Arc System Works is recognized for owning some of the most prominent Japanese IPs for multiple gaming platforms,” noted Cynthia Modders, CEO of Firefly Brand Management. “These dueling games are comprised of unique characters, high quality visuals and innovative elements that keep fans coming back for more. These highly sought-after titles have an Otaku Fan Base that continues now for over 20-years. We are extremely pleased to be representing such a rich heritage of iconic games spanning that last 2 decades, now more than ever before this rich storytelling and unique characters can be developed into a global worldwide merchandise program.”


Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties. The company provides domestic and international licensing programs, product development, and offers dedicated marketing and business management services.


Arc System Works America (ASW America), the North American branch of Arc System Works, is the premier publisher and developer of the widely popular Guilty Gear and BlazBlue franchises. Deep rooted in the communities it builds, ASW America strives to bring unforgettable experiences to its passionate fanbase.


Guilty Gear -Strive– is the latest entry in the cutting edge, critically acclaimed Guilty Gear fighting game franchise, featuring refined gameplay mechanics, stunning animation, and a roster of unique characters. Created by Daisuke Ishiwatari and developed by Arc System Works, Guilty Gear -Strive- upholds the series’ reputation for groundbreaking hybrid 2D/3D cell-shaded graphics and intense, rewarding gameplay. Guilty Gear -Strive- is out now for PlayStation 4, PlayStation 5, and PC via Steam. For more information, please visit the Guilty Gear -Strive- homepage at: