CAMP, The Family Experience Company, and Nike invite families to put on their silliest game faces and get ready to play at NIKE KIDS CAMP, where every kid is number one. Families will dribble, dunk, and pass their way through sports-themed play spaces that are zany, colorful, and most of all, fun! NIKE KIDS CAMP opens at the Westfield Century City mall on November 19th. Tickets are available now and can be purchased here.
This 4,000 square foot experience, created in collaboration with Nike, will transport families into a world of energetic movement and play! Behind CAMP’s signature Magic Door, families will enjoy:
● 45 minutes of sports-themed games, guided by friendly and hilarious CAMP Coaches
● A family locker room pep talk to pick an original team name like “The L.A. Pepperonis” or “The Santa Monica Room-Temperature Bowls Of Soup”
● Tons of opportunities to flex their silly and imaginative moves like shooting hoops on baskets that resemble monsters and hitting a home run with a rubber chicken
● Epic Photo Moments like the ESPN Dunk Cam, selfies of kids dancing with an inflatable tube person, and grown-ups busting a move in cheerleading costumes
● A final celebration of play in the Trophy Room where they can shop and customize their very own NIKE KIDS CAMP gear, including the Nike Air Force 1
The NIKE KIDS CAMP experience will open on Saturday, November 19th, 2022 at CAMP’s West Coast Flagship Store, located at the Westfield Century City mall. Limited tickets are available today at camp.com/nike. Families are encouraged to plan ahead.
“We’re turning sports upside down and shaking all the fun out,” said Kirk Larsen, Chief Creative Officer at CAMP. “This celebration of play and sport is a setting for wild, exuberant joy. A place to show kids and grown-ups alike that staying active and getting sweaty can be tons of fun. In Nike, we’ve found a partner that shares our values of inclusivity and camaraderie– and we’re thrilled to bring this experience to life. Let the games be games!”
The NIKE KIDS CAMP Capsule Collection, which features the sport monsters and designs created specifically for this experience, is available for purchase today at camp.com/nike-kids-camp-shop and will be available at CAMP stores nationwide on November 19th. Must-have pieces include the iconic Nike Air Force 1 made just for CAMP, Wilbert Stilts Monster sweatsuits, Connie Monster and Flowerful + Powerful Tees and more for the whole family. At CAMP’s Century City location, families will get to show their creativity by customizing their gear with colorful patches, letters, and monsters to personalize their look.
“As a champion for sport and athletes, Nike believes that all kids should have an opportunity to play. It’s our goal to keep all kids moving — from their first step to sport,” said Karie Conner, NA VP & GM of Nike Kids. “We know that kids who play are healthier and happier — and lead more successful lives. We’ve partnered with CAMP to expand sport for a new generation. Through play, our new experience will help to redefine sport to be even more fun and more inclusive.”
In celebration of play and sport, Nike recruited four of their local sports friends to join the Nike Kids CAMP experience — Angel City Football Club (NWSL), Los Angeles Angels (MLB), Los Angeles Dodgers (MLB) and Los Angeles Rams (NFL). Like Nike, they believe in the power of play to help kids reach their full potential. Their presence expands their efforts to engage more kids and their families through movement, play and competition.
Nike Kids CAMP will be in LA for a limited time before moving to another CAMP location near you. For more information, visit camp.com and follow @campstores and hashtags: #NIKEKIDSCAMP.