Licensing News

Fireside Games Signs with KidStuff PR

kidstuff fireside

One of a very small number of public relations agencies focusing only on children’s products and toys, KidStuff PR offers a unique and targeted approach to publicity, promotions, and creating a buzz. The 29-year-old agency’s specialization has led to close relationships not only with key media influencers, but also in the toy industry community—exemplified by the agency’s past public relations roles with the Astra, the Toy Association and scores of manufacturers worldwide. KidStuff PR has fostered relationships with a vetted group of over 200 influencers for over a decade. Recently, the agency has mentored and sought out partnerships with influencers who are families of color to diversify the life experiences of influencers who review clients’ products. This aspect of the agency’s influencer portfolio and the relationships it has built appealed to Fireside Games. The world of toy influencing has been dominated by white families, and Orman saw a need to address it.


“We are delighted to be working with KidStuff,” says Anne-Marie De Witt, co-owner of Fireside Games. “They have such a strong track record of supporting smaller publishers in crafting and communicating company and product stories. After hearing from families who have bonded over our games for so long, we’ve eager to have even more families find time around the table together.”


Fireside Games is the maker of the popular Castle Panic line, including My First Castle Panic. Its games are known for highly thematic and accessible play for families. The company is in the greater Austin area and has won numerous awards for its board, card, and dice games. The company’s website at contains additional information.


KidStuff PR takes a light-hearted approach to writing, but founder Lisa Orman takes seriously the job of providing reporters with stories about the best products and services for children and families. Every month, she receives dozens of calls from prospective clients but only takes clients for whom she has a true passion, since it helps her do a better job, try harder, and makes work more enjoyable. She has been awarded many recognitions in her field and in the industry, notably one of the only people to receive two Women In Toys awards: for best Consultant and Online Social Networker. Find out what the buzz is all about at