YuMe Celebrates 100 Years of Disney Magic with a Special Surprise

YuMe Disney 100 Capsule

YuMe Toys, the global toy company whose inspired approach to product design continues to make waves in the marketplace, unveils its celebratory Disney 100 Surprise Capsules. Packed with hidden surprises that will ‘wow’ Disney fans and families worldwide wanting to celebrate the landmark anniversary. The range commemorates Disney’s most iconic and loved characters from its 100-year legacy.  Retail demand for this product range is set to be high since the collection appeals to Disney fans of all ages.  The collection is available across all key markets globally. 


YuMe Toys’ own limited edition Surprise Capsules feature 24 iconic Disney 100 collectible characters, plus four rare characters.   Intended as a two-phase launch to engage adults and children across the celebratory year, the Surprise Capsules has just been released with Series 1, followed by Series 2 in July.   


Characters in the collection (to name just a few) include everyone’s favorite lion-cub Simba, Alice in Wonderland, Pinocchio, Dory, Snow White, Dumbo, Ariel, Donald Duck, and Elsa.  The first rare characters to be released are Mickey Mouse and Tinkerbell, followed by Buzz Lightyear and Minnie Mouse in Series 2.   


Every capsule is packed with surprises, including YuMe’s signature magical reveal clue cards, a hint to the mystery character, and a beautifully sculpted 2.5” collectible figure hidden within each capsule. The consumer journey culminates in the nifty transformation of the capsule into a platinum-finish pedestal designed to be collected, played with, and cherished. 


“To play a pivotal role in our industry, celebrating Disney’s once-in-a-lifetime 100th-anniversary milestone, is a real accolade for our award-winning surprise capsule ranges.   Our product development team has fantastically encapsulated Disney’s 100 years of Wonder through this limited collection that will delight children and collectors,” explains Michael Kwan, President and CEO, Maxx Marketing.


The collection will be available in all Walmart stores across the US, with the first phase already available and the second phase coming out in July.