Licensing News

Boo the World’s Cutest Dog Shop Coming Soon with Merch from Threadless and Calendar Holdings

Boo Threadless Calendar Holdings

Fans of BOO The World’s Cutest Dog can look forward to an expanded range of products featuring images of the famously adorable Pomeranian thanks to two licensing deals (Threadless and Calendar Holdings) announced by Spotlight Licensing. Hip hip hooray for BOO!


· eCommerce company Threadless is launching a BOO the World’s Cutest Dog Shop ( Print-on-demand products featuring images of BOO available for purchase through the Threadless shop will include t-shirts, tank tops, hoodies, leggings, socks, footwear, infantwear, buttons, stickers, stationery, skateboards, notebooks, puzzles, blankets/throws, pillows, bath curtains, and more!


· Calendar Holdings has renewed its BOO the World’s Cutest Dog licensing agreement to include 2024 and 2025 Wall Calendars, Mini Calendars, Pocket Calendars, and Pocket Planners, as well as 500-piece Puzzles and 1000-piece Puzzles.


“People love BOO and how happy BOO products make them feel,” says Carole Postal, president of Spotlight Licensing, the licensing agency that brokered the Threadless deal and Calendar Holdings renewal on behalf of BuddyBoo Inc. “Our BOO licensing program has always been driven by fan demand so we are looking forward to working with Threadless and Calendar Holdings to provide fans with great BOO products they will really enjoy.”


BOO The World’s Cutest Dog is a worldwide internet star with more than 15 million Facebook “followers” and over 500,000 “followers” on Instagram. BOO’s fame and popularity extend well beyond social media as BOO has been the subject of a series of books, inspiration for a line of top-selling plush by Gund, a media darling featured on Good Morning America, CNN, and QVC, the official spokespet for Virgin Atlantic Airlines and Dr. Dre BEATS, and the star of a wide range of licensed products.


Founded in 2000, Threadless is an ecommerce company and online artist community. In 2016, Threadless launched the print-on-demand Artist Shops platform to make selling art online easier for independent artists. The turnkey merchandise solution allows individuals, companies, and nonprofits to create their own custom-branded online store for free, sell their best designs in the Threadless Marketplace, and have opportunities to sell across a variety of offline retail stores.


Calendar Holdings LLC (also known as Go! Retail Group) is the parent company to several retail brands, including Go! Calendars, Games & Toys, and Attic Salt. The company is the largest operator of pop-up stores in the world, with operations in six countries. Go! Operates in malls, outlet centers, select street side locations, lifestyle centers., an Internet Retailer Top 500 site, offers a more expansive selection of the calendars featured in Go! retail stores. With more than 10,000 products online, is a destination site serving a growing customer base through stellar customer service and fulfillment.