Licensing News

Dungeons & Dragons Coffee Club Harnesses the Fire for the First Officially Licensed Blends

Dungeons & Dragons Coffee Club

The Dungeons & Dragons Coffee Club, under license from global branded entertainment leader Hasbro, is open for fans to register to join and curate their own brewing experience, with the launch of four new quality coffee blends based around some of the game’s most iconic monsters. These new blends are sure to entice Kaeth lovers (that’s coffee for those who are unfamiliar with the game’s universe) as each, and every blend is freshly brewed with top quality flavor notes suitable for adventurers.


The world of Dungeons & Dragons has never been more popular, climbing its way into pop culture consciousness in television and film. Dungeons & Dragons Coffee Club blends can be enjoyed as a new gaming ritual, or as a quick pick me up for when the game is reaching that two-hour mark, or even when fans are not adventuring at all but need that Monday morning encouragement.


“This has been such an exciting time to be a Dungeons & Dragon fan with new products coming alongside a major film. The iconic brand has had such a phenomenal surge in pop culture and social relevance these past few years, with a dedicated fan base who have shared an unrivaled passion for D&D for nearly 50 years,” said Sally Carnota, Senior Director of UK Licensed Consumer Products at Hasbro. “We’re thrilled the Dungeons & Dragons Coffee Club will offer a new way for fans to experience the game’s characters, sense of community and maybe a fresh cup will help spark an adventurer’s imagination.”


No matter what story adventurers choose to follow, Dungeons & Dragons Coffee Club will be there to support them with the following blends:


Owlbear Blend:

Owlbears are ferocious forest predators that also have an unexpected sweetness that allows them to be tamed. Much like owlbears, this nutty Colombian arabica comes from mountainous forests. It presents an unexpected mix of earthy notes with fierce orange tang.


Beholder Brew:

This brew is dark and powerful. We might say that it makes you as alert and energized as a beholder using all ten of its eye stalks to watch out for intruders. This traditional Italian roast, created with South American arabica, provides a smooth, chocolatey taste. The addition of Vietnamese robusta adds a crisp, dark cherry palate to boost your focus and sharpen your senses.


Dragonfire Roast:

Red dragons guard their treasure hoards with gouts of fire. One such treasure is this: a strong, single origin Brazilian arabica roasted dark by dragonfire. Anyone brave enough to snatch it from the hoard will taste notes of bittersweet cocoa (and a slight hint of a toasted adventurer).


Displacer Beast Decaf:

Displacer beasts bend light around themselves to appear as if they’re standing several feet away from their true location. (That’s bad news for their favorite prey: adventurers.) Much like its namesake, Displacer Beast Decaf plays a clever trick on the senses. With 99.9% of the caffeine removed by the Swiss Water method, this decaf blend has all the flavor of regular coffee with none of the jitters. Its South American arabica blend roars in with bold chocolate flavors that will leave you dazzled – but hopefully not devoured.


The new coffee brand will be launching first in the UK, with availability in North America to follow. The versatile range will roll out with a choice of whole bean and ground coffee, expanding to further products such as concentrate, capsules and brew bags. Dungeons & Dragons Coffee Club will also launch with a subscription and rewards system for members, where loyalty will be rewarded with discounts on merchandise and exciting opportunities within the Dungeons & Dragons franchise.


Dungeons & Dragons has enchanted fans for nearly 50 years with innovative gameplay, allowing friends and family to adventure in fantasy worlds together. The World’s Greatest Roleplaying Game boasts more than millions of fans to date who have enjoyed the franchise through video games, novels, comics, roleplaying games, and accessories. A major feature film produced by Paramount Pictures and eOne, Dungeons & Dragons: Honor Among Thieves is poised to captivate audiences on March 31, 2023 and fans can experience Dungeons & Dragons online right now through easy-to-use tools on D&D Beyond.