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Hasbro Announces Executive Leadership Team Appointments with Tim Kilpin and Gina Goetter

Hasbro Chris Cocks Tim Kilpin

Hasbro has announced two senior appointments to the company’s executive leadership team. Tim Kilpin will join as president, Toy, Licensing & Entertainment, effective from April 24th, and Gina Goetter will join as chief financial officer from May 18th, following the company’s Annual Meeting of shareholders.


CEO Chris Cocks commented: “We are excited to welcome Tim and Gina to Hasbro. I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 strategy, which is focused on bringing our brands to life for consumers of all ages, maximizing the value of our IP and creating long-term shareholder value.”


Tim Kilpin brings extensive experience in the consumer products industry and is uniquely positioned to oversee Hasbro’s multi-billion-dollar toy business, which boasts some of the world’s leading IP and brands. Tim joins Hasbro from PlayMonster, where he most recently served as executive chairman since January 2023 and as CEO from January 2022. His background also includes serving as leader of Activision Blizzard’s Consumer Products business, chief commercial officer for Mattel and as executive vice-president, Franchise Management at The Walt Disney Company.


In his new role, Tim will report to CEO Chris Cocks and will oversee Hasbro’s Consumer Products Group, with a focus on optimizing the value, relevance and performance of the company’s strategic franchise brands and IP.


Gina Goetter brings over 25 years of experience across finance and accounting, with a demonstrated track record in driving strong financial and operational results. She joins Hasbro from Harley-Davidson, where she has served as chief financial officer since 2020. Prior to that, Gina has held senior roles at Tyson Foods and General Mills.


Gina will serve as strategic partner to Chris Cocks, working alongside him and other senior leaders in executing the company’s Blueprint 2.0, which includes a focus on fewer, bigger brands; gaming; digital; and the company’s rapidly growing direct to consumer and licensing business, as well as delivering the company’s Operational Excellence program and associated cost savings. She will also oversee Hasbro’s global business operations.


Gina’s appointment follows the previously announced retirement of Deborah Thomas, chief financial officer, who will remain at the company in an advisory role throughout the remainder of the year to ensure a smooth transition.


Tim Kilpin

Tim KilpinPresident, Toy, Licensing & Entertainment, Hasbro

Gina Goetter 014

Gina GoetterCFO, Hasbro