Incredible Group has signed a Canadian distribution deal with leading gaming-sector toy manufacturer, PMI, for its Piñata Smashlings line. Looking to break through the Canadian market with its new brand, PMI engages Incredible Group to lead the charge on retail distribution and mass-market awareness.
Piñata Smashlings is entertainment company Toikido’s first internally developed IP and is home to hundreds of playful characters called, “Smashlings” – cheeky little creatures and playful Piñatas – who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods.
Following a compelling introduction at Nuremberg Toy Fair, PMI predicts Piñata Smashlings is set to become 2023’s most exciting children’s brand, with a debut on Roblox this June, closely followed by toys, plush, apparel, homewares, publishing, magazines, and animation with Corus Entertainment’s, Nulvana.
“We are thrilled to be the partner of choice for Piñata Smashlings during its Canadian launch,” said Saul Sacks, President of Incredible Group. “We immediately saw potential in this line in Nuremberg and knew we had to be on the frontlines to witness and help lead its growth. We have no doubt Canadian consumers will love the IP as much as we do.”
“Incredible Group has a long-standing tradition of success in the Canadian market, so the choice for a Canadian partner was not a difficult one,” said Omer Dekel, COO of PMI. “Their enthusiasm for this brand and its toys, as well as their performance, have impressed me greatly. We’re certain it’ll be an incredible success.”