Licensing News

Brand Central Showcases Iconic Brands, New Services and a Few Surprises at Licensing Expo

Brand Central Expo Twix

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at this year’s Licensing Expo in Las Vegas. For the past 22+ years, Brand Central has specialized in brands that drive cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley’s, portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, as well as Kraft Heinz, which includes beloved brands such as Heinz, Kraft Mac & Cheese, Oscar Mayer, Jell-O, and Kool-Aid – just to name a few. The agency also represents Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli and many more, as well as cult favorite food and beverage brands including: Tapatio Hot Sauce, and Yellow Tail wine.


Although Brand Central is widely known for their food and beverage clients, they also represent pop culture and lifestyle clients across a variety of genres like the beloved entertainment brand Mister Rogers Neighborhood, STEM brand Rube Goldberg, NFT collective Bored of Directors, popular mattress brand Simmons, and brands rooted in inclusivity and diversity such as Black Paper Party and Alma’s Way.


The agency has diversified its services beyond brand extension to include a robust manufacturer representation practice, a direct-to-consumer division to create e-commerce stores, a full-service creative department and a popular trend intelligence practice, Brand Central Insights.


Brand Central Insights delivers fully customized trend and pop culture intelligence along with actionable recommendations based on extensive knowledge of how trends take shape, evolve, and gain resonance.


The agency will also announce several new clients at the Expo so come visit Brand Central at booth #D142 (in the brands and agents’ section).