Toy Association & Clamour Unveil Influencers’ Top Toy Picks for Spring & Summer 2023

Clamour Toy Association 2023

As the official start of summer kicks off this Memorial Day weekend, the “Best of Spring & Summer 2023 Influencer Choice List,” presented by The Toy Association and powered by Clamour, has unveiled the hottest toys and games of the season as voted on by top-tier toy and family content creators. Families are invited to shop the list of toys below.


“The ‘Best of Spring & Summer 2023 Influencer Choice List’ offers families a trusted selection of top toys, from active outdoor toys and travel-ready games to creative toys that will keep young minds engaged over summer break,” said Kristin Morency Goldman, senior advisor of strategic communications at The Toy Association. “This year’s list highlights a diverse assortment of innovative products that are sure to inspire many hours of fun-filled, skill-building play in the coming months.”


Hundreds of leading digital influencers in the Clamour network were invited to vote on products submitted by toy brands this spring. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.


The Toy Association and Clamour Spring & Summer 2023 Influencer Choice List (Listed alphabetically by company name)

· Adventure Parks – Air Pogo

· Art’s Ideas – Jenga GIANT JS7

· Basic Fun! – Lite-Brite Mini-X Connect

· Blip Toys – NINJA KIDZ TV Giant Mystery Ninja Ball

· Connetix – 50 Piece Rainbow Transport Pack

· Cra-Z-Art – The Original Snoopy Sno-Cone Machine

· Crayola – Crayola Wixels · Crazy Aaron’s – Happy Earth Thinking Putty

· Create A Castle – Deluxe Tower Kit · fdmt – manimo Weighted Dog

· IMC Toys – Cry Babies Magic Tears Tropical Beach Babies

· Just Play – Disney Doorables Squish’Alots Series 1

· Kess Co – Tie Dye Jump Rope

· LeapFrog – LeapFrog Fruit Colors Learning Smoothie

· Little Kids Inc. – Ballz’n · Magna-Tiles – Dino World XL 50-Piece Set

· Moose Toys – Bluey’s Tree Playset · OrangeOnions – The Snugible

· Petit Collage – Find My Favorite Things: A Sensory Matching Game

· Red Toolbox – Stanley Jr. Pretend Play Workbench & Power Drill & Toolset

· Redwood Ventures – Moonlite Story Collection · Roylco, Inc. – Lock Blox

· Scentco Inc. – Smencils · schleich – Tack Room Extension

· Soppycid – Soppycid Reusable Water Balloons

· TeeTurtle – Plushie Tote Bags · Thames & Kosmos – Code+Control Dinosaur Robot: REX

· World of EPI – The Fresh Squad Platinum Doll Collection

· WorldMart Inc DBA Marioinex Waffle Blocks – Marioinex Mini Waffle City Food Truck

· WowWee – Fingerlings


“The collaboration between The Toy Association and Clamour brings together the expertise of top-tier toy and family content creators with the top products of the summer season,” said Victoria Fener, COO of Clamour. “By involving influencers with extensive reach and influence, this list highlights the most innovative and entertaining toys and games that were deemed the top picks of the season.”


For more information about the Spring & Summer 2023 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz. No employees or representatives of Clamour or The Toy Association had any role in determining the selected products.