Licensing News

Leading Game Studio Toca Boca Unveils Its First Direct-to-Consumer Physical Apparel Collection

Toca Boca apparel

The award-winning game developer Toca Boca, the creative force behind popular games such as Toca Life World, is set to launch its first-ever official direct-to-consumer (DTC) fan merchandise, consisting of apparel, accessories, and collectibles. Collaborating with manufacturer Juniper Creates, the new fan merchandise will be available globally from May 23, allowing Toca Boca enthusiasts to wear their favorite aesthetic and express their fandom in real life. 


Toca Boca, Spin Master’s award-winning Swedish game developer renowned for crafting digital games, such as Toca Life World, from a kid’s perspective, proudly announces its firstever DTC fan merchandise collection, including apparel, accessories, and collectibles. The launch aims to offer their fans a chance to show off their admiration for Toca Boca, in-game and in real life. The merch will be available globally, enabling fans across the globe to express their fandom, wherever they are. 


“Our fans love our distinctive, colorful, and collectible look and style and we see that they’re actively seeking ways to express this in their daily lives,” Mathilda Engman, Head of Product at Toca Boca. “By introducing official fan merchandise, we want to connect the digital and physical and give kids ways to express their love for the Toca Boca universe in real life.” 


The new product line will also be launched as free digital gifts in the Toca Life World app on May 26, allowing fans to wear outfits that mirror their avatars for a fully immersive experience. The DTC shop will feature a hoodie, sweater, t-shirt, phone grip, slippers, keychain, and plush dangle. 


Toca Boca players come in all shapes and sizes, which is why the merch comes in both youth and adult sizes, enabling all fans to proudly show off their love for the brand. 


Toca Boca has joined forces with Juniper Creates to bring their new products to life. Juniper Creates boasts an impressive portfolio, having previously partnered with gaming and entertainment giants such as Apex Legends, Teletubbies, and Cookie Run: Kingdom, as well as numerous content creators and streamers. 


“Collaborating with Juniper Creates was a no-brainer for us, as their relationship with ethical and reliable factories and their vast experience in producing and delivering top-quality merchandise for creative and unique brands made our decision easy,” adds Engman. “Additionally, a key factor that influenced our choice was their global approach and worldwide shipping.” 


Juniper Creates are just as happy to collaborate. 


“We’re incredibly excited to join forces with Toca Boca,” says Joel Wegner, CEO and CoFounder of Juniper Creates. “Their dedication to nurturing creativity and playfulness through their kids-first approach to gaming perfectly aligns with our mission to build premium products for brands that enrich communities. Toca Boca’s distinctive and vibrant aesthetics translate into exceptionally fun and stylish merchandise, adding an extra layer of excitement to the collaboration.” 


The highly anticipated Toca Boca clothing collection will be available for pre-order on May 23 at 10:00 ET (16:00 CET) on