WHP Global, the parent company of Toys”R”Us, announced a new partnership with leading travel retailer Duty Free Americas to open the first-ever Toys”R”Us airport store at Dallas Fort Worth International Airport (DFW), the world’s second busiest airport. The Toys”R”Us store will be located in Terminal A, and is slated to open in time for Holiday 2023.
Rendering of Toys”R”Us Airport Store coming to Terminal A at Dallas Fort-Worth International Airport.
“We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” said Jerome Falic, CEO of Duty Free Americas. “Toys”R”Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers.”
Travelers visiting the store will be welcomed by a life size custom Geoffrey the Giraffe 3D sculpture perfect for a family photo, before discovering a curated selection of toys and games from the hottest brands. With demonstration tables for hands on play and iconic brand elements throughout, the new airport store brings a fun Toys”R’Us experience that caters to gift buyers on-the-go and parents traveling with children.
“We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys”R”Us airport store, an exciting new concept that we believe could roll out in airports around the world,” said Yehuda Shmidman, Chairman and CEO of WHP Global.
Since its acquisition by WHP Global in 2021, Toys”R”Us has experienced significant growth doubling its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy’s stores. The momentum is continuing this year with recent launches in India, United Kingdom, and Mexico.
Further details on the opening date for the Toys”R”Us airport store at DFW to follow.
Toys”R”Us has been a global leader in the toy category celebrating the joys of childhood and play with kids of all ages for more than 70 years. Geoffrey the Giraffe, the beloved mascot of Toys”R”Us, is adored by millions of kids and their families around the world. The brand generates more than USD$2 billion in global retail sales annually through 1,350+ stores and e-commerce businesses in 30+ countries. For more information, visit www.toysrus.com.