Licensing News

CloudCo Entertainment Expands Care Bears Brand with Exciting New Licensee Partnerships

Care Bears UK CloudCo Partnerships

Cloudco Entertainment, the proud owner of the iconic brand, Care Bears, is thrilled to unveil an exceptional lineup of new partnerships, expanding the reach of the lovable Care Bears and their heartwarming message of sharing and caring beyond Care-a-Lot.


Among these remarkable collaborations, Cloudco Entertainment is excited to announce partnerships with top-notch licensees across various categories, propelling the Care Bears brand to new heights. In the apparel and accessories category, we have joined forces with Panoceanic to bring stylish sunglasses for all ages. Additionally, Berkshire will be offering a delightful range of kids’ headwear and rainwear/gear. The collaboration with Smoko promises unique and trendy apparel options for adults. In the hardlines and collectibles segment, Cloudco has partnered with Southern Telecom to create electronic accessories and outdoor inflatable toys, while Monogram introduces blind bag keychains and piggy banks. With Tonies’ audio player, fans can enjoy immersive audio experiences. For stationery needs, Trends presents an appealing collection of posters and calendars. Finally, FHB expands our offerings with exquisite homeware products, while Townley adds a touch of beauty to the Care Bears merchandise lineup. These new collaborations exemplify our commitment to providing fans of all ages with a diverse range of high-quality products to celebrate the beloved Care Bears.


Amidst the excitement surrounding the new partnerships, we are delighted to also announce the renewal of collaborations with esteemed licensees. Continuing as the Care Bears master toy partner, Basic Fun! will introduce new characters to kids and families, adding to the magic and joy of the Care Bears world. Rubies will create captivating Care Bears costumes, allowing fans to dress up as their favorite Care Bears characters for imaginative play and special occasions. Super Impulse will produce collectibles that capture the charm and magic of the Care Bears world, appealing to avid collectors and fans alike. Igloo will bring Care Bears fun to outdoor adventures with their range of Care Bears-themed coolers, perfect for picnics, camping trips, and beach outings. Mad Engine will offer a wide range of Care Bears apparel, allowing fans to showcase their love for the Care Bears with stylish and comfortable clothing options. American Greetings will create heartwarming Care Bears greeting cards, spreading smiles and positivity with every heartfelt message and will continue their successful direct-to-retail partnership with a renewed commitment to bringing the Care Bears experience to fans through a wide range of products.


“The Care Bears have been spreading joy and happiness for over four decades, and we couldn’t be more thrilled to see the brand continue to soar with these incredible consumer product deals. It’s a true testament to the enduring magic and versatility of the Care Bears, and we can’t wait to see the smiles they bring to our fans in North America.” – Robert Prinzo, Head of Global Licensing, Cloudco Entertainment.


Dare to Care Bear, the newest addition to the Basic Fun! plush line, has made its debut in the enchanting world of Care-a-Lot. Dare to Care Bear’s belly badge, featuring two happy shooting stars, serves as a reminder that while we may differ in some ways, we are also connected in many others. This captivating addition joins the recently launched lineup of Lil’ Besties surprise figures, offering fans even more opportunities to experience the magic of sharing and caring. Whether enjoyed at home or on-the-go, these Lil’ Besties are the perfect companions for endless hours of imaginative play.


“We are thrilled to introduce Dare to Care Bear, the latest member of the Care Bears family, representing our ongoing commitment to inclusivity. As always, the Care Bears continue to inspire fans of all ages to embrace the values of kindness, compassion, and empathy. We are delighted to see how Dare to Care Bear is already helping us share this important message among our dedicated fans.” – Kristeen Tibbits, Head of Marketing, Cloudco Entertainment.


In 2020, Cloudco relaunched Care Bears toys with new master toy partner, Basic Fun! The new toy line features the new Unlock the Magic look and rolled out successfully at Walmart and Target as well as Amazon and several other online and brick and mortar retailers across the US, UK, and Canada. The brand has enjoyed continuous growth, and in 2022 Care Bears celebrated its 40th anniversary with exciting new collaborations and partnerships.


Care Bears: Unlock the Magic TV series is airing on HBO Max’s preschool programming block, Cartoonito, Boomerang, and Cartoon Network in the US, Tiny Pop in the UK, Nickelodeon and Noggin in Latin America, Tiji and Gulli in France, CCTV14 Children’s Channel in China, and many other broadcasters worldwide. Care Bears: Unlock the Music, a “YouTube-first” show featuring the Care Bears characters and original pop music is heading into its second season with 20 brand-new episodes and is available to view on Care Bears official YouTube channel.