Licensing News

Sony Pictures Television – Kids Announces PMI as Master Global Toy Partner for ‘The Creature Cases’

The Creature Cases PMI

Sony Pictures Television – Kids (SPT – Kids), (formerly Silvergate Media), is proud to announce that leading toy manufacturer, PMI Ltd, is on board as global master toy partner for its animated animal detective series, The Creature Cases. Chapter 3 of The Creature Cases launched on Netflix on 22nd May shooting into the top 3 kids shows in the US, UK, France and other key global markets.


Rapidly growing and dynamic toy firm, PMI, has built a reputation as one of the leading toy manufacturers of gaming IP including Sonic Prime, Among Us and Tokido’s Piñata Smashlings with a distribution network that spans 132 countries. The Creature Cases will mark PMI’s first master toy deal in the preschool market following success as a toy licensee for PAW Patrol and Peppa Pig and other leading preschool shows. The firm is readying a comprehensive line of The Creature Cases playsets, figures and plush toys, which will debut at retail as part of a multiterritory launch from 2024.


The partnership follows the outstanding success of The Creature Cases’ broadcast debut in Spring 2022 when it ranked in Netflix’s global top 10.* This popularity was quickly replicated in China where the show debuted on Tencent becoming Tencent’s top children’s show, generating over 800 million views in 6 months.


“We are thrilled to be announcing PMI as our master global toy partner for The Creature Cases. Their creativity is combined with an agile approach that makes them the perfect partner for this brand and we’re excited to be working with them to bring the first toyline to fans across the globe. The series has a great cast of animal characters and dynamic vehicles to inspire a compelling range of toys and we’re confident that with PMI’s expertise, the toyline will capture the imagination of fans next year” said Ron Allen, EVP Commercial, Sony Pictures Television – Kids.


“We’re honoured to be working with Sony Pictures Television – Kids to help kick off their global licensing adventure, bringing our favourite characters and the dynamic world of The Creature Cases to life,” adds Omer Dekel, COO at PMI Kid’s World. “We’ve been bringing toys from the screen to the playroom for over 25 years and are so excited to bring the first range of The Creature Cases toys to fans of the show from 2024.”


The Creature Cases follows the exciting adventures of detective duo, Sam Snow and Kit Casey, the lead agents of CLADE (the Covert League of Animal Detective Experts), as they work together to crack cases by exploring the habitats and behaviours of fascinating, sometimes bizarre creatures. Armed with top-secret intel from their miniature contacts, the Mice Squad, these brilliant animal sleuths travel a world populated exclusively by animals, solving mindboggling animal mysteries that mix real zoological facts with wild detective action. The show’s award-winning animation studio, TeamTo, is in production on new episodes that will see brand-new content delivered from 2024.


Sony Pictures Television – Kids, formerly Silvergate Media, is an award-winning division of Sony Pictures Television focused on developing world-class children’s brands. The team’s productions include the global hit series Octonauts: Above and Beyond, Peter Rabbit, Hilda, and new hit series SuperKitties for Disney Junior and Disney +. The division, which became part of Sony Pictures Television in 2019, has offices in London, New York and Los Angeles.