Licensing News

Banila Co and Chupa Chups Announce Collaboration

Banila Co Chupa chups

The global lollipop brand Chupa Chups announces a yummy new license agreement with the South Korea’s leading make-up brand Banila Co to launch ‘Banila Co x Chupa Chups Collaboration’.


The new edition enhances the collection by adding the fun and playful personality of Chupa Chups to existing Banila Co products. The range includes several types of ‘Watery Veil Lip Tints & Plumpers’, the ‘Priming Veil Cheek’ and the popular cleansing balm ‘Clean It Zero’. This high-quality make-up line, with a gorgeous and appealing design, will certainly be a big hit with young consumers this summer.


Banila Co pre-launched the new Chupa Chups edition on Naver this month, and the collection was highlighted on the live commerce show ‘Jichool Kwang Show’. The new line will be available at both Banila Co and Olive Young online and retail stores, as well as at Watsons China.


A member of the Banila Co team said “This Chupa Chups collaboration edition is designed to give fun to ordinary daily life with this refreshing and lively new packaging,” adding, “I hope this launch will add liveness to our client’s daily life with Fresh yet Vivid ‘Watery Veil Lip Tint’ and ‘Priming Veil Cheek’ with these new and best colors.”


Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager, adds: “We are thrilled to infuse the renowned fun and vibrant essence of the Chupa Chups brand into Banila Co’s beloved makeup products. Banila Co has perfectly understood the “Forever Fun” Chupa Chups attitude and philosophy, resulting in the creation of a colorful and captivating special edition. Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted. We hope to achieve just that!”


Banila Co, a cosmetic brand established in 2005 by fashion industry company F&F, has emerged as a prominent leader in the beauty industry in South Korea over the past decade. Renowned as a leading Korean cosmetics brand, Banila Co offers a diverse selection of colors and shades that cater to the ever-changing trends within the beauty sector. With its exceptional packaging and unwavering commitment to product quality, Banila Co caters to the sophisticated lifestyle preferences of women in their 20s and 30s. The brand’s expansion into color cosmetics and skincare has further captivated customers, owing to its ongoing investments and dedicated efforts in crafting superior cosmetic products since its inception. Positioned at the core of the 21st-century Korean fashion and beauty industry, while also facing global competition, Banila Co remains committed to evolving into a brand that epitomizes the lifestyle of contemporary women worldwide, continuously enhancing customer relationships through each of its offerings.