Entertainment News

Mattel & Gershwin Entertainment Announce All-New American Girl Live! In Concert National Tour

American Girl Live!

American Girl, one of the nation’s most storied children’s brands and a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful products, have announced a new live concert experience for the whole American Girl fan community to enjoy. Touring venues across the U.S. starting this fall, American Girl Live! In Concert brings American Girl’s most beloved characters to life on stage in a brand-new pop concert spectacle that’s sure to be an unforgettable experience for fans of all ages. This action-packed and interactive concert will feature fan-favorite tunes, exciting live cast musical performances, high-energy dancing, and lots of fun surprises. Kicking off in Concord, New Hampshire, the tour will create lasting memories for families in more than 20 cities for the initial tour dates, including NYC, Washington D.C., Chicago, Indianapolis, and Atlanta. Venues and dates to be announced soon.


Fans who sign up now for the priority waitlist at www.americangirlliveinconcert.com get early access to presale tickets starting June 15 at 9:00 am EST / 6:00 am PST and will be the first to know of additional cities as they’re announced when the tour heads to future locations like Los Angeles, Dallas, Washington, D.C. and more. General public on-sale for initial tour dates begins June 16 at 9:00 am EST / 6:00 am PST.


“We’re thrilled to debut American Girl Live! In Concert as the ultimate fan experience filled with non-stop music and dancing for all ages to enjoy,” says Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “The premium production celebrates the power of girlhood with fun, inspiring songs that embody the spirit of American Girl’s popular characters and stories that have inspired generations. We can’t wait for families across the country to experience it.”


This all-new live concert celebrates the power of friendship while showcasing inspiring songs that embody the spirit of American Girl. Audiences will follow an original story where American Girl’s favorite characters throughout the decades—including Claudie from the 1920s; Melody from the ’60s; Julie from the ’70s; Courtney from the ’80s; and Nicki from the late ’90s—come together to find confidence and kindness. These iconic characters will be portrayed by a talented cast of live performers for an unforgettable experience for the whole family. The new show will feature American Girl hit songs such as Best Friends, Dare to Dream, and Girl Power.


“We are so excited to partner with Mattel and American Girl on this fun, new concert experience,” says Producer Todd Gershwin. “We’re proud to celebrate such an iconic and beloved brand that has been so meaningful to so many families.”


Sign up for the waitlist today to get early access to tickets and be the first to know where the tour is heading next at: www.americangirlliveinconcert.com


American Girl Live! In Concert initial tour locations (*subject to change, future cities to be announced):

Concord, NH

Boston, MA

Wallingford, CT

Stamford, CT

New York, NY

York, PA

Washington, D.C.

Glenside, PA

Wilkes-Barre, PA

Morristown, NJ

Red Bank, NJ

Patchogue, NY

Schenectady, NY

Hagerstown, MD

Staten Island, NY

Atlanta, GA

Charlotte, NC

Detroit, MI

Troy, OH

Greensburg, PA

Indianapolis, IN

Wabash, IN

Chicago, IL

Fayetteville, AR