Licensing News

The Woobles Announces BT21 License Acquisition

The Woobles Logo

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, announced today a new licensing agreement with LINE FRIENDS to create a BT21 MEETS The Woobles Collection. The limited-edition kits will bring the BT21 UNIVERSE to life for the first time in the craft category, and are slated for release summer 2023, exclusively on


“The enthusiasm we’ve seen for our licensed pop-culture collaborations has been astounding, and we’re excited to partner with LINE FRIENDS to offer this limited-edition BT21 MEETS The Woobles collection,” said Justine Tiu, The Woobles co-founder. “BT21 lovers can expect to see all of their BT21 favorites included with this new collection, including KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, along with a few other exclusive surprises.”


The Woobles provides complete beginners with all tools necessary to learn how to crochet, including its proprietary Easy Peasy yarn, personalized step-by-step videos and around-the-clock virtual expert assistance. It is credited with successfully teaching over 250,000 people the art of crocheting. The BT21 MEETS The Woobles Collection partnership marks the third licensed release for The Woobles since it introduced its licensing program this year. Its first two licensed releases sold out at launch.


For more information about the BT21 MEETS The Woobles Collection, please visit


The Woobles is the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners. Founded by a husband-and-wife team, The Woobles helps its customers build confidence by learning, and perfecting, a new lifelong skill through its growing assortment of all-inclusive crochet kits. Since its launch in 2020, The Woobles has successfully helped over 250,000 people learn to crochet by pairing its simple patterns and proprietary Easy Peasy yarn with the latest advancements in ed-tech, including step-by-step video tutorials and around-the-clock virtual expert assistance. For more information about The Woobles, please visit


LINE FRIENDS is a global character brand that originally started with the Original Characters lineup including BROWN, CONY, and SALLY, created for use as stickers for leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including ‘BT21’ and ‘TRUZ’ (TREASURE). LINE FRIENDS is also expanding its IP- based business by partnering with global media and game companies including Netflix (original animated series), SUPERCELL (Brawl Stars) and NEXON (KartRider), further diversifying its digital contents to become a leading global creative studio. LINE FRIENDS has also collaborated with renowned brands including Bang&Olufsen, Converse, LAMY, Leica, Maison Kitsuné, Minions, and Starbucks all aligned with the company’s philosophy and value to release premium character products. Since becoming an independent company in January 2015, LINE FRIENDS has operated more than 500 stores in a total of 17 markets in New York, LA, Tokyo, Seoul and Shanghai. LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication across multiple retail touchpoints including its online sales platforms. For more information, please visit