Nominations Now Open for the 2023 Toy of the Year (TOTY) Awards

Toy Foundation Toy of the Year 2023 TOTY Turkey

The Toy Foundation (TTF) has opened the call for nominations for the 24th edition of the Toy of the Year (TOTY) Awards in 2023. The toy industry is now invited to submit their top products and properties, exceptional team members, and outstanding campaigns across 23 categories for the chance to be named best of the best. Additionally, every submission is a display of the industry’s commitment to TTF’s work delivering the benefits of play to children in need.


Nominations may be submitted online through July 7. Finalists will be announced August 21 and the winners will be revealed at the TOTY Awards – the must-attend party to kickoff Toy Fair – on Friday, September 29, 2023 in New York City.


“The TOTY Awards are the night to celebrate the very best! This year, we are excited to spotlight both companies and individuals propelling our industry forward with six new categories, as well as 17 product categories, that provide valuable opportunities to drive consumer engagement ahead of the holiday shopping season,” said Anne Carrihill, chair of the TOTY Awards Committee and Amazon’s director for toys and games. “What makes the night even more special, the TOTY Awards support The Toy Foundation’s work to make sure all children have access to play – an initiative Amazon is passionate about.”


Award finalists and winners will receive valuable opportunities, such as media coverage, influencer engagement, or promotional video and social content, that support business growth and place companies and products in front of hundreds of thousands of industry professionals and consumers.


The TOTY Awards celebration is the toy industry’s must-attend party featuring the prestigious awards, Toy Industry Hall of Fame induction, one-of-a-kind auction experience, and exclusive entertainment. Best of all, it’s the night to support the industry’s Foundation and create a greater collective impact on children in need. All proceeds, inclusive of award submissions and ticket sales, help TTF to deliver play to 31 million children and counting through its three program areas, The Toy BankSM, Play Grants, Diversity, Equity & Inclusion Pipeline Program.


Nomination submissions are open online through July 7. Learn more about the TOTY Awards nomination and selection process at Descriptions for all 23 award categories can be found here. Toy Association membership is not a prerequisite for submitting a nomination.


The TOTY Awards are the kick-off party of Toy Fair, taking place September 30 to October 3 at the Javits Center in New York City. Visit for more information.


Follow #TOTY on social media for event news and use the hashtag to share with the industry how you’re participating.


To learn more about The Toy Foundation, visit