Licensing News

VP Racing Refuels Licensing Agreement with Mr Brands with New Auto Cleaning Tools

Mr Brands VP Racing

VP Racing Fuels, Inc, the world leader in performance fuels, lubricants, additives, and retail, announced the renewal of their licensing agreement with Mr Brands, an automotive accessory consumer product manufacturer. This was brokered and continues to be managed by VP Racing’s exclusive licensing agency, Pacific Swell Brands.


“Mr. Brands has proven to be an incredible licensee over the past three years,” said Bob Merz, Director of Brand Management and Licensing for VP Racing. “Mr. Brands’ product quality and ever-expanding line of automotive accessories is a perfect extension of the VP Racing brand into new product categories and distribution channels, reaching more consumers every day.”


To kick-off the new term, Mr Brands is launching a new line of VP Racing branded auto cleaning tools which includes an assortment of cleaning and detailing brushes, wash mitts, applicators, and microfiber towels. This is in addition to the existing line of VP Racing branded auto accessories, automotive snow tools and jumper cables.


As part of a Father’s Day promotion, VP Racing will offer, for a limited time, auto cleaning gift sets that include VP Racing’s car detailing appearance products bundled with the licensed auto cleaning tools.


At retail, the new automotive cleaning tools are available exclusively at Ollie’s stores. The line will be expanded to other retailers in July.