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Dr. Seuss Enterprises Taps Ellie Terveen as Director of Retail Sales

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Dr. Seuss Enterprises, a leading global children’s entertainment company, announced the hiring of Ellie Terveen as the Director of Retail Sales. Terveen, who previously held the role of Interim Senior Director of Retail Operations at adidas Global, will spearhead all retail relationships in the U.S. and abroad for Dr. Seuss Enterprises. This latest hire comes as Dr. Seuss Enterprises continues to strengthen their overall merchandising program, inking deals in virtually every category while adding to their robust roster of portfolio partners.


Ellie Terveen will report directly to the CEO & President of Dr. Seuss Enterprises, Susan Brandt, and will manage the relationship between Dr. Seuss Enterpises and brick-and-mortar and e-commerce retailers, including overseeing retail marketing and merchandising programs. As an industry veteran with over a decade of experience, Terveen will continue to help the company evolve and expand the Dr. Seuss brand platform while playing a key role in the collaboration between the brand’s marketing teams, licensing teams, international teams, licensees, and retail partners.


“I am so grateful to be joining the team at Dr. Seuss Enterprises, helping to move on their vision of promoting literacy and imagination through Dr. Seuss’s iconic works.” said Ellie Terveen. “In this new role, I look forward to leaning on my extensive experience in merchandising to strengthen the incredible work this beloved property is doing.”


CEO & President of Dr. Seuss Enterprises, Susan Brandt, stated, “Ellie has a proven record of not only heightening retail marketing and merchandising programs for impressive brands, but also being a standout leader, driving teams to exceed their goals. I am thrilled to welcome Ellie to the team; with such an impressive background I am excited to see how she advances as Dr. Seuss Enterprises expands.


Terveen earned her bachelor’s degree at Loyola Marymount University while competing in Division 1 rowing. She recently returned to her beloved hometown of San Diego where she loves spending time outdoors and near the ocean. In downtime Terveen loves to travel and experience the different cultures and wonders of the world with a book in hand


Dr. Seuss Enterprises is a leading global children’s entertainment company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The company was established in 1993 and is based in San Diego, California. Global endeavors include publishing, film, TV, stage productions, exhibitions, digital media, licensed merchandise, and other strategic partnerships. For more information about Dr. Seuss Enterprises,, or follow on Instagram.


Dr. Seuss Enterprises Ellie Terveen Director of Retail Sales

Ellie Terveen – Director of Retail Sales, Dr. Seuss Enterprises