Licensing News

Incredible Group Unveils Jelly Belly Licensed Toys to Bring Iconic Jelly Bean Flavors to Life this Fall

Incredible Jelly Belly

Incredible Group is unveiling its long-awaited lineup of Jelly Belly licensed toys and collectibles in a collaboration that is sure to satisfy your sweet cravings. The collection is set to launch for Fall 2023 and includes a range of squishy Jelly Belly jelly beans of various sizes – all of which are scented to replicate original Jelly Belly bean flavors. 


Incredible Group has made its mark manufacturing and distributing licensed and original toys across North America. Its partnership with Jelly Belly builds on a longstanding commitment to discovering, creating and sharing the best toys and games in its market. The collection will feature squishy, scented & collectible jelly bean toys with classic Jelly Belly bean shapes and scent! Available in two different collectible sizes and a variety of packs for purchase, this new launch is a must-have for kids and adults alike! 


“We are always trying to push the envelope to bring the most exciting products to our customers and this launch has been no different,” said Saul Sacks, President of Incredible Group. “Over the last several months, we have worked passionately alongside the team at Jelly Belly to infuse this collection with as many of the iconic features of original Jelly Belly jelly beans and we are genuinely proud of the end result.” 


“Jelly Belly is excited to partner with Incredible Group to introduce a new collection of toys that capture the vibrant colors, irresistible scents and fun of our Jelly Belly jelly beans,” said Rob Swaigen, VP of Global Marketing at Jelly Belly Candy Company. 


The collection has garnered interest from a robust lineup of well-known retailers across Canada and the United States. Starting this Fall, shoppers can find Jelly Belly toys at the following retailers: 


Canada: Giant Tiger, Indigo, Party City Canada, Red Apple, Toys R Us, Walmart Canada, Mastermind toys and independent retailers 

USA: Meijer and independent retailers