Licensing News

Holiday Hill Farm and GUND Reveal New Spookley Plush Line

GUND Spookley
Holiday Hill Farm, home of beloved holiday icon Spookley the Square Pumpkin (, and GUND, a leading plush toy creator owned by Spin Master, have revealed the all-new plush hitting shelves this fall at major retailers and specialty stores around North America and on The initial lineup features two sizes of Spookley including 3-inch and 6-inch and will be on display at the GUND booth (#1635) during Toy Fair in New York September 30 – October 3. Additionally, Spookley will make his debut at Toy Fair’s annual opening day costume parade and ribbon cutting and appear at the Halloween “Boolevard” pavilion for photo opps immediately after the opening ceremony.


“GUND went above and beyond to bring Spookley to life as a soft and cuddly plush pal with unmatched quality that is perfect for our fans, kids and collectors alike,” says Aaron Burakoff, Head of Partnerships at Holiday Hill Farm.


GUND, which entered into a multi-year plush licensing agreement with Holiday Hill Farm in 2022, will create and distribute premium plush in all sizes based on the Holiday Hill Farm characters including fan-favorite Spookley, Mistletoe and the Christmas Kittens, JellyBean the Easter Chick and other characters from Holiday Hill Farm books and movies.
“We are excited to deliver to Holiday Hill Farm fans an adorable plush version of the beloved character Spookley, featuring our signature high-quality materials and embroidered details that truly capture his loveable wide-eyed smile,” says Adam Hyman, Spin Master’s VP of Marketing and Global Business Unit Lead for Plush

Holiday Hill Farm is gearing up for a busy Spookley season in 2023. In addition to the release of the GUND plush line and Toy Fair appearance, Spookley will see his first chain-wide book release of “The Legend of Spookley the Square Pumpkin” at Target. And, just in time for the back-to-school season, Spookley will appear in a brand new music video “First Times” on Disney Junior and rollout his book “Spookley the Square Pumpkin, the First Day of School.” Spookley will also make appearances at Sesame Place, Sea World’s Halloween Spooktacular, and other family-friendly events throughout September and October.

Visit to meet all the Holiday Hill Farm characters, download free activities including crafts and coloring sheets, and learn more about Spookley’s role as the “Official Spokes-Pumpkin” for National Bullying Prevention Month in October through a partnership with PACER’s National Bullying Prevention Center. Follow Spookley on Facebook ( and Instagram (@spookleythesquarepumpkin).