TOMY International’s Bebé Fuerte, a new infant toy line created and designed by Robin Arzón, VP of Fitness Programming and Head Instructor at Peloton, has arrived at Walmart and independent toy stores across the United States. The New York Times bestselling author of children’s books Strong Mama, and its follow-up, Strong Baby, has brought her core belief in the power of movement for all ages to bear on the new line.
Bebé Fuerte launches with seven signature products, designed from a fresh, colorful palette inspired by Arzón’s Cuban-Puerto Rican roots and the rich heritage of LatinX culture. Some of the toys feature Spanish words and phrases that parents can share as they play with baby. The product is presented in bilingual packaging.
“We are thrilled to have partnered with Robin on a collection that not only encourages parents to get active with their little ones, but also one that celebrates our growing Hispanic consumer base,” said Julie Gwaltney, Senior Director at TOMY International. “With beautiful colors and patterns, along with motivational messages such as ‘Sí Se Puede’ and ‘Vamos A Movernos’ found throughout the line, this inclusive collection is a fresh addition to the world of infant toys. Developing the line with Robin has been an exciting initiative for us.”
In her life and in her work, Arzόn lives by the mantra fitness comes from progress over perfection. “Watching my daughter, Athena, use movement as play inspired the vision behind Bebé Fuerte,” said Arzón. “I’m so excited to bring this collection to life with fun, vibrant toys and inspire families to move together as they journey through their baby’s first milestones. This could not be a more special time for our family as we experience those very first milestones with our most recent addition, Atlas!”
Robin Arzón, Creator of Bebé Fuerte
The Bebé Fuerte line includes:
· Strong & Sunny Clip-On, 0 months +
· Move & Groove Crinklie Elephant and Move & Groove Crinklie Panda, 0 months+
· Twist & Shake Dumbbell, 3 months+
· Stack and Count Kettlebell, 6 months+
· “Let’s Move” Giftset, 3 months+
· Marathon Maze 2-in-1 Activity Mirror, 3 months+