News You're Hired

Playview Brands Welcomes Domenic Bettini as New Director of Business Development

Domenic Bettini Playview

Playview Brands, a leading toy company with a growing portfolio of esteemed brands and licenses, is thrilled to announce the appointment of Domenic Bettini as its new Director of Business Development. With over 20 years of success in growing brand revenues and market share, Bettini will play a pivotal role in driving Playview Brands to new heights.


Domenic Bettini’s new role complements Playview Brands’ increasing scope of fun with their NERF license renewal, new partnership with entertainment franchise Minecraft, upcoming My HeroMail, and jigsaw lines, including KI Puzzles. Bettini will spearhead Playview’s efforts to identify and capitalize on new business opportunities for their roster of renowned brands.


“I’m honored to be a part of the incredible team at Playview Brands,” said Domenic Bettini. “I’m eager to implement my experience in the toy industry to help amplify the excitement behind what these brands have coming down the pipeline.”


Respected within the competitive toy industry as a well-rounded and highly connected sales expert, Bettini’s in-depth knowledge of industry trends and market dynamics will help Playview realize its vision to bring all the possibilities of play to its consumers.


“We are thrilled to have Dominc’s leadership during these exciting times for our company,” said Andrew Sparkes, Senior Vice President, and General Manager at Playview Brands. “His proven track record of driving revenue growth and fostering long-term business alliances aligns perfectly with Playview Brands’ goals for expansion and innovation.”


To learn more about Playview Brands, please visit their website at and LinkedIn.