Licensing News

Hanna Andersson Launches Bluey Collaboration

Hanna Andersson Bluey

Hanna Andersson, the leading premium children and baby apparel brand is partnering with BBC Studios Kids & Family to bring to life a collection inspired by the beloved animated show, Bluey, featuring the brand’s iconic PJs, as well as a graphic tee, joggers, a crewneck sweatshirt, and a playful dress and legging set. Launching exclusively on, young fans can join Bluey’s world in playful designs that feature artwork from inspired by the popular episode, Keepy Uppy.


Bluey’s third episode, Keepy Uppy from season one follows Bluey, her sister Bingo and their Mum as they enjoy a game of Keepy Uppy around the house with their last remaining balloon. All is fine until Dad joins in and soon, the game becomes the ultimate test of skill. The collection’s artwork, inspired by this very episode, features Bluey, Bingo and bright red balloons against a classic Bluey blue.


Hanna Andersson’s PJs feature sensory-friendly, scratch-free seams that lay flat on the skin and the entire collection is OEKO-TEX certified safe from hundreds of harsh chemicals. Each piece is designed with lovable artwork and crafted to hold up wash after wash, like magic.


Bluey has made an incredible impact on children and parents alike in the world of entertainment. This collection aims to capture the loveable and fun energy of Bluey and encourage kids to expand their imagination alongside this relatable, genuine character.” said Heidi Westberg, Sr. Director of Merchandising at Hanna Andersson. “I have a vision of families singing along to the catchy Bluey theme song, wearing their Bluey apparel, and feeling like they’re part of the blue heeler crew.”


Hanna Andersson’s collection in collaboration with Bluey is available now at:



Apparel – 85-130 (2T-8)

Pajamas – 85- 130 (2T-8)


Bluey Kids Long john Pajamas

Bluey Kids Short john Pajamas

Bluey Graphic Long Sleeve Tee

Bluey Graphic Crewneck

Bluey Print Jogger

Bluey Graphic Dress & Leggings


This collection marks the first Bluey offering by Hanna Andersson, but fans of the brand can lookout for additional pieces to come, perfect for Bluey viewers both young and old.