Licensing News

In KidZ Launches New Cooking Kit Featuring Sesame Street’s Cookie Monster

In Kidz Cookie Monster

Global edtech and multimedia company In KidZ  is making change through play with its new cooking activity kit featuring Sesame Street’s Cookie Monster. Designed to bring families together and create a fun activity that introduces kids to the foods and traditions of cultures around the world, the box set includes a recipe book with easy to learn instructions, games, puzzles, and all the things a kid would need for an indoor or outdoor picnic.

In KidZ will showcase the Sesame Street-branded cooking kits at Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, taking place from September 30 to October 3, 2023 in New York City [Booth #4821].  

“In KidZ was created to celebrate the special and unique attributes about different cultures, while also demonstrating how much we all are alike, and Sesame Street has been at the forefront for decades  helping children grow up with a healthy self-identity and sense of belonging,” said In KidZ Founder Dr. Zabina Bhasin. “Cooking and sharing meals was a big part of my family bonding when I was growing up, and now I share that experience with my children. We’re excited to offer this cooking-themed activity kit to families to enhance learning and encourage togetherness.”


The cultural cuisine features a variety of tasty recipes including “Grandpa ZZ’s Mac ’n Cheese” inspired by Southern cooking, “Rosita’s Corn Muffins” from the rich Mexican heritage, and “Ji-Young’s Kimbap” which comes from Korean cuisine. 


The In KidZ and Sesame Street cooking activity kit is available now for holiday presale at

In KidZ is an edtech and multimedia children’s brand created to bring positive and transformative change through discovery and play. Founded in March 2020 by Dr. Zabina “Dr. Zee” Bhasin, In KidZ produces products and multimedia content about people and traditions from around the world. Through  games, activities, books and media, it promotes cultural fluency and a love of learning that embraces diversity of all kinds. In KidZ also provides tools and resources to help parents, caregivers, and educators better understand and support children through multimedia, shows, and characters. To learn more about In KidZ visit 

Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at and follow Sesame Workshop on InstagramTwitter, Facebook, and TikTok