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Plus-Plus to Showcase Innovative Toy Line at New York Toy Fair 2023

Plus-Plus Logo Tony White

Plus-Plus, the pioneering brand known for its open-ended, creative puzzle kits that set play free with one simple shape, prepares for the return to the toy industry’s biggest event: New York Toy Fair, which kicks off on September 30th. The brand’s unique and versatile building system empowers children and adults alike to unleash their creativity. Featuring a single, simple shape, Plus-Plus pieces can be interconnected in a multitude of ways to create an endless array of designs. The complete line-up, including Toy of the Year (TOTY) finalist Puzzle by Number Map of USA, will be on display at booth #6127.


“It’s great to be back at Toy Fair in New York City and we are honored to be recognized by the Toy Association with a coveted Toy of the Year nomination,” says Ryan Hamilton, Chief Executive Officer at Plus-Plus. “What makes Plus-Plus so unique is that with one simple piece, there are endless, creative possibilities one can make. From puzzle-by-numbers and 2D mosaics to intricate 3D structures and sets of various sizes and complexity, there is something for everyone to enjoy.”


Bret Faber, Chief Sales Officer at Plus-Plus adds, “What also sets Plus-Plus apart is its simplicity, durability, and the sheer joy of using it. The piece is designed with user-friendly features that enhance the play experience and encourage imaginative thinking through open-ended play. Plus, it comes in a wide spectrum of colors, making it an enticing choice for creative minds of all ages.”


Beyond fostering creativity and play, Plus-Plus is also dedicated to environmental sustainability. The entire Plus-Plus line is proudly manufactured in Denmark using food-grade materials and 100% wind energy. What’s more, Plus-Plus takes its commitment to sustainability to the next level by creating zero plastic waste during its production processes.


At Toy Fair New York, Plus-Plus will display its entire award-winning line-up at booth #6127, including:


Toy of the Year Finalist, Plus-Plus Puzzle by Number Map of the USA

Build your way across the country with the Puzzle By Number Map of the United States! Follow the enclosed pattern by placing each color on its matching number to create all 50 states. Flip the poster over to discover over 700 interesting state facts— flags, mottos, state capitals, and more. Then, display your map on the wall at home or in the classroom – no glue or ironing required! Age 5+


Plus-Plus Axolotl, 70 Piece Tube

It’s the biggest thing since the Unicorn, with a face only a mother could love – and it’s so fun to say! Featuring Glow-in-the-dark, Coral and Fuchsia. Turn on your blacklight and our Axolotl really shines! Age 5+


Plus-Plus Learn to Build BIG Activity Set

The Learn to Build BIG Activity Set is perfect for toddlers ready to express their creativity on a bigger scale. The set features an idea guide book, 60 BIG basic color mix pieces in numerous different colors, and 1 BIG green baseplate. Kids can use their imagination or the enclosed manual to create fun 2D or 3D designs. Every piece easily connects to the next, making endless possibilities! The set is completely BPA-free and phthalate-free, ensuring children’s safety all along the way. From building rainbows to forests, kids can tap into their boundless imaginations while developing their motor skills. Age 2+


Plus Plus Advent Calendar

Countdown to Christmas with the Plus-Plus Advent Calendar! Create your way through the holidays with over 25 unique builds culminating in a festive scene made from 600 pieces. Age 5+


Plus-Plus 240 Piece Sports Tube

The 240 piece Sports Mix tube is a great way to get started with Plus-Plus. Kids will learn to create in 2D or 3D, encouraging open-ended, creative play. It’s a perfect STEM toy to develop fine motor skills, focus and patience. With 3 skin tones and 7 sports colors, build Football, Basketball, Soccer and more players! Age 5-12


For more information about Plus-Plus and their sets, visit or give us a follow at @plusplususa on Instagram, Facebook, Tiktok, Twitter & Youtube.