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Alessandra Dematteis Joins DeAPlaneta Entertainment as Head of Media Sales of Kids & Family Division in Italy

DeAPlaneta Entertainment Alessandra Dematteis

DeAPlaneta Entertainment is pleased to announce that Alessandra Dematteis has joined as Head of Media Sales for the company’s Kids & Family division in Italy, where she will also oversee operations in Greece, Turkey and Asia.


Alessandra Dematteis has extensive experience in the production and distribution of children’s and family content thanks to her work in Italian publishing and transmedia entertainment company Atlantyca. Atlantyca, which has offices in Italy and Beijing (China), is the producer of series as “Geronimo Stilton”, “Bat Pat” or “Berry Bees”, among many others.


Carlos Biern, Distribution and Content Director of DeAPlaneta Kids & Family, has commented about the appointment: “Alessandra is a young and also extremely talented leader in the children’s and family entertainment. Her long expertise over animated and family content in Italy and overseas will be of invaluable help in consolidating DeAPlaneta Kids & Family’s position”.


About this appointment, Alessandra Dematteis has stated: “DeAPlaneta Entertainment is one of the most internationally renowned entertainment companies in Europe and Spanish speaking. I hope to bring my expertise to identify content opportunities while we further expand HIT brands such as Milo and upcoming Monster Shaker and Magic Lilly. I am overexcited to join a team that really enjoys what they do!”

DeAPlaneta Entertainment is a leading global company. It is part of the Grupo Planeta and De Agostini. It provides all audiences with an extensive selection of quality entertainment that combines creativity with innovation. For over 20 years, DeAPlaneta Entertainment has acquired, produced and distributed unforgettable content and experiences. It works on everything: from films, fictional series, animation and licensed products to live shows, esports competitions and, more recently, NFT development and a metaverse presence. It has achieved numerous global successes along the way. Highlights include the Spanish cinema release of popular titles: The Physician, Saw and Oscar winners: The King’s Speech and The Pianist in Spanish cinemas, and creating series such as: Ana Tramel. All In and Doctor García’s patients. DeAPlaneta Entertainment manages and produces recognised children’s and family brands including: Miraculous Ladybug, Milo, Gormiti, Heidi and Maya the Bee. It develops powerful stories and content that goes beyond screens for a universal audience. The company continues to expand in the interactive area, exploring new territories. Learn more at: