Licensing News

VP Racing and Logo Brands Launch Tailgating Program

Logo Brands VP Racing

VP Racing Fuels, Inc, a global leader in performance fuels, lubricants, and additives, and Logo Brands, Inc, a leading manufacturer of officially licensed products, have signed a licensing agreement to develop a VP Racing officially licensed tailgating program.


“Logo Brands is the perfect match for building the VP Racing brand,” said Bob Merz, Director of Brand Management and Licensing at VP. “Logo Brands’ design capabilities, quality of materials, and product portfolio are second to none and match the expectations we have for our brand and our own products.”


The program includes VP Racing’s officially licensed drinkware, lawn chairs, stadium seats, bleacher cushions, backpacks, coolers, blankets, and other accessories that motorsports fans can bring to enjoy a day at the racetrack.


“We’re excited to work with VP Racing to offer a great selection of products that will be available in stores and online,” said Maggie McHugh, VP of Strategic Partners and Marketing. “Our products are backed by a lifetime guarantee so consumers can feel confident they are purchasing high-quality products that they can enjoy for many years to come.”


“Logo Brands is the ideal partner for a racetrack tailgating program, “said Vivian Velasco, President of Pacific Swell Brands. “Their products are backed by extensive experience creating licensed products for all types of sports fans. This is why VP Racing has trusted them to bring to life this product line for motorsports fans.”


The product line is available for purchase at


VP Racing is best known as the World Leader in Fuel Technology, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive automotive performance additives, Stay Frosty performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit