The Reinvented Buybuy Baby Reopens in Time for Holiday 2023

buybuy Baby logo 2023

buybuy BABY is back soon and promises to be better than ever! The store reopens in time for the holiday gift-giving season – online (launching Oct. 27) and in stores this November with an elevated shopping experience and the new MyRegistry.


The best of everything baby, consumers will find the most trusted brands and products carefully curated by experts to help make their parenting journey more joyful and easier. Between a physical and digital presence, the needs of today’s families are met for parents, parents-to-be, and gift-givers. Shoppers can engage with their favorite brands and receive expert advice to find the right products. Customers can also download the registry app in-store and on and scan items directly from their phones to add to the registry.


buybuy BABY is ready to reclaim its spot as America’s leading specialty baby and toddler products retailer.


At-A-Glance at What’s Fresh and New:

  • A curated assortment of the most beloved and coveted baby and maternal wellness brands.
  • An extraordinary retail experience that captures the essence of quality, convenience, and the personal touch that customers have come to expect from buybuy BABY.
  • Great brands customers have come to know and love, such as in gear and furniture categories.
  • iPads and other point-of-sale handheld devices available for a seamless checkout.
  • QR codes are offered in stores for product information online.
  • Reliable customer support and assistance, seven days a week.
  • 11 stores from Massachusetts to Maryland are opening November 2023 as part of the initial relaunch.
  • Meeting customer needs at every touch point – digital, social, physical, community events (live and virtual), and education.
  • A fully ownable registry experience where customers directly add and purchase items off the dedicated app.
  • The trusted fourth-trimester partner that’s there for families along their journey to parenthood, evolving with the latest technology and offerings and celebrating milestone moments.


“The future of buybuy BABY is bright, and our team is committed to ensuring that buybuy BABY remains the go-to destination for all parents, caregivers, and families seeking thoughtfully designed and quality baby and child-focused products, and exceptional customer service,” said Pete Daleiden, CEO of buybuy BABY.


buybuy BABY is America’s leading specialty baby products retailer, with a 25-year history of providing families with trusted information and products they need to confidently navigate the journey of parenthood – across every milestone, big and small. The company sells a wide assortment of baby and toddler essentials, as well as nursery furniture.