Licensing News

Firefly Partners with David Arquette for ‘Bozo’

Bozo the Clown Firefly

Firefly Brand Management is proud to announce that they have signed with David and Christina Arquette’s Send In The Bozos, LLC. to be the exclusive North American licensing agency for “Bozo the Clown.”


David Arquette outright purchased the rights to BOZO in 2021, from Larry Harmon Pictures Corp., based on a personal passion and his allure to keep the legacy of the character alive and well bringing back the silliness and joy of clowns to today’s audiences.


“’Bozo the Clown’ epitomizes the joy of laughter and that being quirky or silly is simply okay, it is what the joy of clowns are supposed to bring,” noted Cynthia Modders, CEO Firefly Brand Management. “Our licensing partners are going to be excited at the many possibilities this legacy brand has to offer which inspires kindness and fun while seeking to bring out the inner clown in everyone!”


Bozo has been on TV for more than 47 consecutive years establishing an extensive worldwide demographic comprised of audiences of all ages.


The deal, signed at this year’s New York International Toy Fair, will see the two companies work together to develop a multi-faceted licensing campaign and a marketing strategy that will include but not be limited to; media, publishing and all aspects of merchandising and consumer products for both Kids and Adults in all key categories in addition to pursuing a diversity of charitable tie-ins for the lovable brand.


“I have been a life-long fan of this amazing clown,” noted David Arquette. “It is an important time to shine a light on kindness and let your clown out which means bringing joy to a world that desperately needs it. Together with Cynthia’s team, through a variety of new partnerships, we hope to bring a ton of laughter.”


Last year, Arquette announced Jessica Harrison as the first female Bozo, Jozo Bozo. She is also the first person of color to play Bozo. Arquette is currently in production on a yet to be untitled Bozo The Clown documentary, with other exciting projects in the works.