Universal Products & Experiences Adds PUMA to Best-in-Class Partners for Trolls BandTogether

PUMA Trolls

Universal Products & Experiences (UP&E) proves that all that glitters is Trolls as partners from across the globe band together for the launch of new consumer products in celebration of the newest chapter in DreamWorks Animation’s blockbuster musical franchise, Trolls Band Together. PUMA, one of the world’s leading sports brands, is the latest partner to join the technicolor line-up with the exclusive PUMA x Trolls collection of footwear, apparel and accessories set to launch in early 2024.


DreamWorks Animation’s Trolls Band Together premieres in cinemas worldwide from 20th October 2023 supported by a multi-category licensing programme that is set to sparkle at retail this holiday season and beyond.


A clear demonstration of the appeal of Trolls as a perennial entertainment franchise with strong lifestyle credentials and huge cross-generational appeal, PUMA adds to the multi-category, best-in-class licensing effort. The toy category is headlined by new global master toy partner Mattel bolstered by Moose Toys who are on who are launching the first-ever line of Trolls collectibles. Tonies are bringing Trolls to life through interactive storytelling alongside traditional publishing from Random House Children’s Books. Gamers will have the opportunity to extend the movie experience to their console’s small screen with the all-new DreamWorks Trolls Remix Rescue! Game from GameMill Entertainment and fashionistas will get their style-fix through global and local partners with Primark, Claires Accessories with multiple local retail activations across EMEA with Undiz in France and more!


Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.