News You're Hired

StickTogether Names Bill Benda as Its New Consumer National Sales Manager

StickTogether Logo Bill Benda

StickTogether Products has named toy industry veteran Bill Benda as its new consumer national sales manager. In this role, Benda will help grow the footprint of the company’s recently-launched Puzzle Face in brick-and-mortar and online stores nationwide. The one-of-kind Puzzle Face innovation allows young and old alike to create an unlimited number of different faces – their face, a friend’s face, a famous face from history – all with one 300-piece puzzle that can be assembled and reassembled again and again.


“Puzzle Face is truly a remarkable – and magical – innovation that makes an ideal gift for any home, classroom, or office,” said Sylvia Stein, president of StickTogether Products. “As we work to bring Puzzle Face to more stores and consumers nationwide, we know that Bill’s leadership and experience in the industry will be invaluable. We are thrilled to have him join our team.”


Benda has 35 years of sales management experience. For the last 23 years, he has worked in the toy industry, starting at Faber-Castell USA in 1997. He formed a Retailer Advisory Board for Faber-Castell USA; created innovative promotions for accounts, including a “Keep It Fresh” program; has served as an American Specialty Toy Retailing Association (ASTRA) board member; and received his Certified Play Expert (CPE) Certification from ASTRA.


“The key to managing sales representatives and working with accounts is having relationships built on integrity, trust, and mutual respect,” said Bill Benda. “This inspires teamwork and motivation for success, and is something I look forward to bringing to my work with Puzzle Face.”


Puzzle Face, which utilizes an intuitive app in addition to the physical puzzle pieces, is intended for anyone 8-years or older. Creating a puzzle is as easy as taking a selfie in the Puzzle Face Image Key app, saving the Image Key, and assembling the pieces code-side up – either solo or as part of a fun group activity – using the Image Key as a guide. Once completed, just flip the puzzle over to reveal the image.


Each Puzzle Face includes the 300 puzzle pieces and instructions and tips. The Image Key QR code found on the packaging is linked to a web-based app, which can be tried out on phones at


To learn more about Puzzle Face, visit