Licensing News

WildBrain’s Strawberry Shortcake Brings Holiday Spirit to Fans Through New Promotional Partnerships and Activations

WildBrain Strawberry Shortcake Holiday Duck Donuts

WildBrain, a global leader in kids’ and family entertainment, is serving up new festive experiences for fans of its beloved Strawberry Shortcake brand through new collaborations with the popular US donut franchise chain, Duck Donuts, and an immersive experience at The Candy Cottage of Christmas Magic at the Rockefeller Center. The seasonal activations follow the launch of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday, which tells the story of Strawberry Shortcake and friends preparing for the “Winterswirl” holiday celebration.


“Strawberry Shortcake has been a part of making the holidays bright for families for more than 44 years, and we’re excited to collaborate with Duck Donuts and The Candy Cottage of Christmas Magic to bring new festive experiences to fans,” said Melissa Goodrich, Director, Franchise Strategy, WildBrain. “These are just some of the many ways our fandom can celebrate their love of Strawberry Shortcake this holiday season. We’ve launched several new toy and fashion collections for fans of all ages, created exclusive holiday recipes and sweet treats, and released an all-new animated special on Netflix, which is the perfect holiday treat for the entire family to enjoy together.”


Duck Donuts


To spread the holiday cheer, Duck Donuts is hosting an exclusive sweepstakes to find the ultimate Duck Donuts Sweetest Fan.* Under the new Strawberry Shortcake themed partnership with Duck Donuts, which was secured by WildBrain’s franchise team, a competition will be held to find the Duck Donuts Sweetest Fan and Their Berry Bestie. To enter, fans need to submit a video via social media of how they and their bestie celebrate life’s sweetest moments with the brand’s sweet treats. The prize will be an all-expense-paid trip to Duck Donuts headquarters in Mechanicsburg, Pennsylvania, and also includes a private screening of the Strawberry Shortcake’s Perfect Holiday special. Additionally, Duck Donuts has a Strawberry Shortcake themed donut, featuring strawberry icing, graham cracker crumbs and marshmallow drizzle that will be highlighted as part of the collaboration.


For full details on how to enter to win an all-expenses paid trip to Mechanicsburg, Pennsylvania and more, visit and follow along on Duck Donuts’ TikTok and Instagram.


The Candy Cottage of Christmas Magic


The Strawberry Shortcake themed event will take place at The Candy Cottage of Christmas Magic tomorrow (18 November) and follows the brokering of a partnership by WildBrain’s franchise team with We are Smile Studio, a new company creating immersive theatrical experiences founded by six-time Tony Award-winning theater and film producer Arielle Tepper and Creative Producer Vance Garrett.


During The Candy Cottage of Christmas Magic themed experience, registered guests for the free event will have the opportunity to meet the iconic Strawberry Shortcake character and enjoy branded sweet treats. Visitors will also receive a recipe card for Strawberry Shortcake’s Candy Cottage Peppermint Chocolate Cinnamon Buns, and on November 18 the Café Grumpy in Rockefeller Center will offer a complimentary strawberry-infused holiday drink, exclusively available for the Strawberry Shortcake event.


A new Strawberry Shortcake art installation by famed artist SpooksieBoo will also feature, with the first 300 fans receiving an exclusive SpooksieBoo collectible pin. Classic Strawberry Shortcake dolls from licensee Jay Franco will also be on display throughout the event. The partnerships with SpooksieBoo and Jay Franco were brokered by WildBrain’s global licensing agency, WildBrain CPLG.


Strawberry Shortcake fans are invited to reserve tickets on Eventbright.