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Magformers Announces New CEO Sangkeun Lee

Magformers Sangkeun Lee

Magformers, a global leader in magnetic construction toys, is pleased to announce the appointment of Sangkeun Lee as its new Chief Executive Officer. Lee, a seasoned business leader with an extensive background in international business and strategic management, will bring his vast experience to drive Magformers’ growth and innovation forward.


With a decade of experience managing overseas operations in the USA, China and the EU, Lee brings a strong track record of identifying and improving new business opportunities in both domestic and international markets. His success in executing effective sales strategies, maintaining strong customer and employee relationships, and demonstrating proactive leadership skills will be instrumental in directing Magformers to continued success and achievements in the global market.


Sangkeun Lee has a Master of Business Administration from Seoul National University and a Bachelor’s degree in Business Administration from Korea University. Prior to joining Magformers, Lee held various leadership roles, serving as the head of the OLED Space Division at LG DISPLAY, where he led marketing and communication products with Consumer and B2B customers, and operated a billion-dollar sales company in China as the President of LG DISPLAY Beijing. Additionally, Lee held key positions at Philips Electronics in the Netherlands and LG Electronics in the United Kingdom.


Lee is eager to take on this leadership position at Magformers stating, “Magformers is an incredible company. Being at the forefront of the magnetic construction toy category, I see significant potential to grow the Magformers brand and its product range, and I anticipate strongly contributing to the education of tomorrow’s creators.”


Sangkeun Lee recently celebrated 26 years of marriage with his wife, Sumi. The couple has a daughter who is a fashion designer in New York City and a son who is currently pursuing studies at Cornell University. 


As an award-winning industry leader, Magformers is committed to producing high quality, reliable magnetic building toys to inspire the creators of the future. The screen-free construction sets use ‘always attracting’ magnetic technology to ensure a unique constructional play experience. Designed with both safety and fun in mind, each Msgformers product contains rotating Rare Earth Neodymium magnets, the strongest of their kind for guaranteed connectivity. The high-quality shapes safely secure the magnet in Sonic welded, BPA free, HQABS plastic. For more information, visit