Entertainment Licensing News

YouTube Kids Premieres Crayola’s & TheSoul Publishing’s Festive Playlist

Crayola's TheSoul Youtube Kids

This festive season, join families around the globe as YouTube Kids becomes a hub of holiday cheer and creativity, thanks to a special feature: Crayola’s four-episode holiday-themed playlist, ‘Magical Winter Moments || Holiday Crafts’ made possible by its ongoing creative partnership with TheSoul Publishing.


Featured prominently on the YouTube Kids’ home screen from December 20th, 2023, to January 2nd, 2024, the specially created playlist will bring families together across global English territories and add colorful fun to their holiday celebrations.


Showcasing Crayola’s creativity and TheSoul Publishing’s expertise in content creation and social media management, the all-new holiday-inspired crafting content engages kids and families in creative, hands-on fun through easy-to-follow CIY activities. More than just entertainment, these episodes encourage families to spend quality time together during the holiday season.


The ‘Magical Winter Moments || Holiday Crafts’ playlist is set to become a new festive tradition as families gather – in person or virtually – to engage in creative play that is sure to create memories of a lifetime.


Episode 1: Happy Holidays! Trees, Candies, Ornaments, and More! Christmas Family Crafts
Episode 2: Let’s Decorate! Crayola Holiday Home Decorations
Episode 3: Easy & Festive Christmas Paper Crafts for the Family
Episode 4: Fun & Merry DIY Christmas Decoration Crafts for the Family


“We can’t wait to see how kids and families will bring this content to life using imagination, creativity, and self-expression to create a truly unique holiday experience and add to the magic of the season,” said Victoria Lozano, Crayola Executive Vice President, Marketing. “We’re excited about our collaboration with TheSoul Publishing and what we are accomplishing together to bring creative, inspirational content to families.”


Francesco Miceli, Head of Content Distribution at TheSoul Publishing and a 15-year Google / YouTube veteran – previously leading the YouTube Kids vertical in EMEA markets – shared: “We are incredibly proud of our ongoing relationship between TheSoul and Crayola. Getting Crayola’s festive playlist featured on YouTube Kids is a great example of the power of Crayola’s brand, our joint ability to generate authentic, valuable content, as well as demonstrating TheSoul’s strong connection with and understanding of platforms.”