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Cepia Appoints Josh Ganet as CCO Amid Strategic Expansion

Cepia Josh Ganet

In a strategic move to bolster its leadership team, Cepia Toys, a renowned leader in the toy industry, announces the appointment of Josh Ganet as its new Chief Commercial Officer. This announcement comes shortly after the addition of Leslie Peck as Head of Sales, North America, marking a significant strengthening of the company’s commercial strategy. Ganet’s role will be pivotal in leading global sales and development, particularly as the company gears up for the 15th anniversary relaunch of Zhu Zhu Pets with ‘Zhu Zhu Aquarium’ and the introduction of the highly anticipated ‘Decora Girlz’ line of fashion dolls this spring.


Ganet is a toy industry veteran with over 20 years of experience leading commercial teams. His most recent success was at KidKraft, where he directed the Global Sales and Consumer Engagement teams for five years. Prior to KidKraft, Ganet had a notable 17-year tenure at Mattel, where he excelled in various roles which showcased his versatility and profound industry knowledge.


Ganet holds an MBA from the University of Southern California, and a BSBA from the University of Denver. His distinguished educational background, coupled with extensive professional experience, positions him as an invaluable leader for Cepia’s ambitious growth plans.


“Josh’s arrival signifies a new era of growth and innovation for Cepia,” notes James Russell Hornsby, Founder and CEO of Cepia. “Josh’s expertise will be instrumental in driving our global sales and development strategies as we nurture and grow our existing VS World property and introduce new brands to the world.”


“Cepia has a unique ability to ignite the imaginations of younger generations through their innovative and forward-thinking portfolio of brands,” expresses Ganet. “I’m looking forward to being part of this next stage for Cepia as we work together to bring some exciting new developments to market.”


In addition to the addition of Josh Ganet and Leslie Peck, David Green will support Cepia sales efforts as Sales Manager. This trio comes together as a formidable force in Cepia’s quest to expand its market presence and continue delivering innovative, high-quality products. This team is expected to play a crucial role in the upcoming product launches and the overall growth trajectory of the company.


For further information about Cepia, LLC and updates on its exciting range of products, please visit