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Plus-Plus USA Welcomes Toy Industry Veteran Tony White to Corporate Sales Team

Plus-Plus Logo Tony White

Plus-Plus, the pioneering Danish brand known for its open-ended, creative toys that set play free with one simple shape, has announced the addition of toy veteran Tony White as Vice President of Sales for Specialty Accounts. White will be managing all specialty (non-national) account sales for Plus-Plus USA, including its network of 80+ independent sales representatives and its own internal sales teams. Moving forward, Bret Faber, now Vice President of Sales for National Accounts, will exclusively focus on the company’s growing trade in the grocery, bookstore, travel, and other key account market segments.


Ryan Hamilton, Chief Executive Officer at Plus-Plus USA, commented, “We are thrilled to welcome such an experienced and highly regarded salesperson to our team. As we continue to grow our network of specialty toy stores, gift shops, and other independent retailers, Tony will be an invaluable asset to our organization.”


White has an extensive background in the toy industry, working as a sales and marketing business leader for HABA Family Group/HABA USA, Itzy Ritzy, reALTO Marketing, RC2 Brands Inc and TOMY. His strategic sales approach has a proven track record, driving new business development and increasing distribution in multiple channels.


“This is an exciting opportunity and I am happy to join the Plus-Plus team,” said Tony White. “Plus-Plus has an incredible product line and I’m looking forward to contributing to the overall growth and success of the brand.”


Plus-Plus is a unique creative toy with one shape and endless possibilities. Kids and adults alike can create colorful flat mosaics or work in 3-D to make more intricate builds. Its unique design allows one to mix and match any Plus-Plus set, bringing more ideas to life. It is also the perfect educational toy that stimulates fine motor skills, logic, creativity and imagination, all without the use of screens. And, it’s a great way to promote brain development in children, build patience, hand eye coordination, and also build fine motor skills for special needs kids.


The Plus-Plus factory and headquarters in Denmark uses 100% green energy from wind power. All Plus-Plus products are produced from food approved PE and from high quality BPA-free and phthalate-free plastic.


For more information about Plus-Plus and their product lines, visit or follow us at @plusplususa on Instagram, Facebook, Tiktok, Twitter & Youtube.