Hape International, the premier German educational toy brand and leader in development and manufacturing of high-quality wooden toys build to last, has received Circana’s Toy Industry Award for the Top-Selling Toy in the Musical Instruments class for the Learn With Lights Piano. The Learn With Lights Piano is recognized as the number one selling toy in the U.S. according to Circana’s 2023 Global Toy Industry Performance awards.
The awards recognize the best-selling and top selling toys, properties, and manufacturers across the United States, Canada, Mexico, Brazil, and Europe, according to Circana’s Retail Tracking Service.
“As a global leader in producing infant and baby music toys, we are honored to be recognized for our tireless efforts to provide families with enrichment toys that will last generations,” says Scott McCabe, vice president of sales at Hape. “With every note played and discovered, families love learning through our play toys, and we will continue to strive to provide them with the premium materials and designs they have grown to recognize and love in our brand.”
“As we begin a new year, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”
Hape’s Learn with Lights Piano is available for purchase at specialty retail stores across the country, and online at Hape.com.
Celebrating more than 35 years of leading the industry in manufacturing affordable, high-quality toys, Hape represents the next generation of play, with all the products made with sustainability, education, innovation, and fun in mind. This year, Hape introduces new products including high-quality items showcasing infant, music, food, and even outdoor play. From learning baby’s first notes, to exploring the great outdoors, Hape has something for every child to love learning while playing.