Mattel and Metro Goldwyn Mayer Pictures (MGM) partnered to develop a live-action motion picture based on Mattel’s classic toy line, View-Master.
For more than 75 years, generations of kids have been introduced to the wonder of 3-D by View-Master. Named by TIME as one of the 100 All Time Greatest Toys in 2011 and inducted into the National Toy Hall of Fame, Mattel’s updated version of the classic toy brings the user experience to a whole new level of realism with View-Master VR.
Mattel Films and MGM will co-produce the film. Robbie Brenner, Mattel’s head of film and Cassidy Lange, MGM’s co-president of production will oversee production.
This is the second recent collaboration between Mattel Films and MGM, following the companies’ recent announcement to create a feature film based on the American Girl brand. Mattel recently announced an upcoming Hot Wheels live action motion picture and the Barbie feature-film starring and co-produced by Academy Award-nominated actress Margot Robbie, both in partnership with Warner Bros. Pictures. Mattel has also partnered with Sony Pictures for a reimagining of Masters of the Universe, based on Mattel’s beloved toy line which became a successful animated television program.